Group Product Manager (FMCG)
Group Product Manager (FMCG)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
5years
12000 - 18000
1 Vacancy
Job Description
Key Responsibilities:
- Strategic Brand & Product Management
- Lead end-to-end product lifecycle management for assigned brands/products.
- Develop and implement annual brand plans including marketing strategies ATL/BTL campaigns and pricing strategies.
- Drive product innovation renovation and go-to-market strategies. - Portfolio Management
- Manage a team of Product/Brand Managers to ensure consistent execution of brand plans across multiple categories.
- Optimize product portfolio based on market trends performance analysis and consumer insights. - Consumer & Market Insights
- Monitor market dynamics consumer behavior category trends and competitor activities.
- Conduct and analyze market research to identify growth opportunities. - Cross-Functional Leadership
- Work closely with Sales R&D Trade Marketing Supply Chain and Finance to ensure brand objectives are aligned and executed effectively.
- Collaborate with creative agencies media planners and other external partners. - Performance Tracking & Reporting
- Set KPIs for brand performance and marketing effectiveness.
- Track P&L market share and ROI for campaigns and initiatives.
Requirements
- Bachelor s Degree in Marketing Business Administration or related field. MBA is an added advantage.
- Minimum 8 10 years of relevant experience in FMCG brand/product management including leadership of multiple brands or categories.
- Proven experience managing a team and working in cross-functional environments.
- Strong knowledge of Malaysian consumer market and retail channels (modern & general trade e-commerce etc.).
- Strategic thinking with strong business acumen.
- Excellent leadership and communication skills.
- Strong analytical and data interpretation capabilities.
- Project management and multitasking ability in a fast-paced environment.
Strategic brand planning, Market and consumer insight analysis, Team leadership, Cross-functional project management, P&L and financial acumen, Product innovation, Stakeholder management, Data-driven decision making, Trade marketing knowledge, Campaign development (ATL/BTL/Digital)
Employment Type
Full Time
