Digital Content Analyst (Temporary)

This role blends analytical skills with a strong understanding of digital content and marketing to create plan implement and optimize content strategies that drive brand positioning and enrollment growth. Reporting directly to the Content Marketing Manager this role is integral to supporting the Marketing Content and Events team at the So Paulo campus ensuring that all content aligns with Avenues mission and branding philosophies.

RESPONSIBILITIES

• Responsible for developing and managing implementation schedules and strategic actions to ensure timely and effective content delivery across channels (including social media email campaigns website and blog articles) in alignment with overall marketing objectives.

• Monitors collects and analyzes performance data (traffic engagement conversions etc.) across channels to produce comprehensive reports with actionable insights and recommendations for content optimization and campaign improvements.

• Creates publishes and manages written and visual content tailored to different audiences in the form of website updates blog articles email marketing social media posts/messages campaigns etc ensuring alignment with Avenues brand tone and marketing objectives.

• Conducts competitive research and monitors public sentiment and digital trends to identify opportunities for differentiation growth and audience engagement.

• Manages and maintains a content calendar to ensure timely strategic and consistent content delivery aligned with marketing initiatives and key admissions dates and events.

• Supports multimedia content production including video and photo shooting and editing to deliver high-quality impactful digital assets.

• Monitors and manages the online community by responding to comments messages and inquiries fostering positive interactions and building an engaged digital audience.

• Collaborates with external PR and marketing agencies to ensure alignment of our messaging strategy and goals.

• Stays up to date with trends in content marketing social media and digital analytics to inform strategy and recommend innovative approaches.

Qualifications :

• Fluent in both Portuguese and English.
• Solid experience with Marketing and Social Media.
• Proficiency in Adobe Suite including Photoshop Illustrator InDesign and Premiere.
• A degree in Marketing is preferred.
• Strong Verbal and Written Communication Skills.
• Experience with Hubspot and Salesforce.
• Experience with Google Ads/Analytics Meta CRM and SEO.
• Extreme attention to detail and organization with proven project management skills from ideation to completion in a fast-growing quick-moving environment and the ability to prioritize.
• A desire to work as part of a highly collaborative and can-do team a hands-on entrepreneurial approach and eager to roll up your sleeves and tackle challenges.
• A results-oriented collaborative approach to project management.
• Experience with education is a plus.

Additional Information :

Avenues is deeply committed to diversity equity and inclusion throughout our organization. We strive to uphold a culture in which every colleague feels that they belong are trusted and are valued. We welcome applications from candidates of all backgrounds and strongly encourage candidates from traditionally underrepresented communities or groups to apply. Avenues offers competitive compensation and a generous benefits package. 

Avenues upholds the highest standards for safeguarding the physical and emotional wellbeing of children. As an essential aspect of this commitment all offers are contingent upon successful completion of careful reference and background checks. 

Avenues is deeply committed to diversity equity and inclusion throughout our organization. We strive to uphold a culture in which every colleague feels that they belong are trusted and are valued. We welcome applications from candidates of all backgrounds and strongly encourage candidates from traditionally underrepresented communities or groups to apply. Avenues offers competitive compensation and a generous benefits package. 

Avenues upholds the highest standards for safeguarding the physical and emotional wellbeing of children. As an essential aspect of this commitment all offers are contingent upon successful completion of careful reference and background checks. 

Remote Work :

No

Employment Type :

Contract