This is a 12 month fixed term contract.
This This role is part of our eBay Inhouse team where you will be employed by DEPT but embedded within eBay.
JOB PURPOSE
We are looking for a Campaign Manager to create and execute customer-facing Lifecycle & Programmatic Marketing (CRM) campaigns in support of eBays strategic growth areas globally. The candidate will drive launches across all of eBays owned marketing channels (email push notifications homepage in-app messaging etc.) and eBays global markets.
This role will require adopting a customer-centric approach while working cross-functionally to develop implement and track the performance of recurring trigger-based & strategic marketing campaigns. The Campaign Manager will support work towards increasing the CLV of users by driving adoption engagement and retention on eBay.
KEY RESPONSIBILITIES
- Build & launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns including:
- - Development of high-quality creative assets (briefs feedback rounds) including working cross-functionally with Creative teams (internal/agencies) Legal Privacy & Customer Service teams
- - Supporting audience segmentation and targeting efforts in partnership with the Team Lead as well as Analytics Database Marketing (DBM) and Product Marketing teams
- - Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution including working cross-functionally with Campaign Planning & Operations Teams on building experimentation and deployment of marketing campaigns
- - Ownership of campaign reporting including collecting and providing insights to inform scaling decisions for tests
- - Ownership of project timeline including tracking campaign development & keeping relevant stakeholders informed
- Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
- Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results
WHAT WE ARE LOOKING FOR
- 3 years of experience in digital marketing preferably within CRM and owned channels (emails onsite push notifications in-app messaging etc)
- University degree in a relevant area is a plus
- Past experience or a working understanding of e-commerce marketplaces and online retail marketing is required.
- Demonstrated passion or past experience within one/multiple eBay categories such as Fashion Collectibles Trading Cards or Motors is a significant plus
- Customer-centric and hands-on individual with demonstrated ability to manage performance against established KPIs
- Shown success in a fast-paced matrixed work environment as well as the ability to thrive in a dynamic constantly evolving and highly competitive industry
- Project management experience with strong sense of accountability; notable organisational skills attention to detail and ability to plan and prioritise
- Ability to build relationships and collaborate across all levels functions and locations
WE OFFER
- Flexible hybrid working policy (2 days at the office depending on location);
- Company pension scheme.
- Lease bike options / JobRad and 25% subsidy for the Deutschlandticket.
- Stay happy and healthy with a contribution to your health through the OpenUp platform.
- 30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios internet costs and/ or public transport.
- Future Bens - Exclusive access to sustainable healthy products at attractive deals.
- Social events plenty of opportunities to connect with colleagues through organised activities and celebrations.
- A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named Agency of the Year at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small local or global at DEPT youll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training development and certifications.
- Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE
We are pioneers at heart. What does that mean We are always looking forward thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency with a deep skillset in tech and marketing. Thats why we hire curious self-driven talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning that with people across 30 countries were big enough to provide you with the best tools global opportunities and benefits that help you thrive. While acting small by investing in you your growth your team and giving you the autonomy to solve our clients problems no matter where you are in the world.
DIVERSITY EQUITY & INCLUSION
At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.
Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity equity and inclusion Check out our effortshere.