Senior Account Manager - TV Activation
Senior Account Manager - TV Activation
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Job Description
The Client Services Planner will be responsible for managing executing all orders on broadcasting platforms and transmitting them to stations. This role requires a deep understanding of the advertising ecosystem Linear TV Broadcasting side Streaming platforms OTTs CTV and data management platforms. The ideal candidate will possess strong analytical skills technical proficiency and a keen eye for detail to ensure campaigns run smoothly and efficiently.
Job Description:
Key Responsibilities:
Client Service Planning:
The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts by processing and maintaining the television commercial airtime schedules
The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies
Responsibilities include but are not limited to:
Accurately input and transmit sales orders to client television stations
Process and maintain revisions to sales orders
Inform agency media buyers of program changes and outstanding pre-empts
Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status
Process weekly Pre-Log/Post-Log requests from agencies
Approve Agency Accepted manual Makegoods and transmit to the station
Transmit Rep Pending Makegoods to Agency
Pull posts and negotiate Under-Delivery (UD) weight
Collaborate with stations to build and negotiate Makegoods offers
Money tracking for Cash in Advance orders
Analyze TV ratings data (Nielsen and comScore)
Update Darwin to ensure programs are accurate
Requirements:
6 years experience in a TV Linear/Broadcasting
Proficiency with major broadcasting platforms like DARWIN MediaOcean Prisma
Experience working with budgets understanding of pacing and the ability to make necessary adjustments as
Demonstrates exceptional attention to detail ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.
Capable of seamlessly transitioning between different tools and systems ensuring efficient and effective campaign management.
Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.
Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly as well as good interpersonal skills are required.
Experience in an analytical results-oriented environment with external customer interaction.
Additional Information
Works as a member of the team and cross-functional teams
Ability to lead/own internal & vendor meetings and communication.
Have an aptitude for basic mathematical concepts
Possess excellent verbal and written communication skills
Ability to prioritize tasks and meet all deadlines while producing quality.
Ability to aggregate and communicate data to support recommendations
Ability to follow through on assigned tasks with minimal supervision
Passion and curiosity for media brands & digital activation
Flexible to work across different time zones/shifts (including night shift)
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentRequired Experience:
Manager
Employment Type
Full-Time
