Senior ATL Marketing Manager (f/m/x)
Senior ATL Marketing Manager (f/m/x)
Posted on :
12-07-2025
Employer Active
1 Vacancy
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Job Description
- Lead the planning execution and optimization of performance-driven campaigns for Autohero and across TV OOH Radio and digital channels including Streaming platforms and YouTube.
- Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives.
- Conduct in-depth analysis of campaign performance by integrating KPIs with core business data identifying strategic growth opportunities using advanced analytics tools.
- Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.
- Build and present compelling data-backed business cases for brand initiatives while cultivating strong relationships with media partners and stakeholders.
- Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery.
- Collaborate with creative and production teams utilizing data-driven insights to inspire innovative and impactful campaign concepts.
- Identify evaluate and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.
Qualifications :
- 5 years of experience in managing and scaling complex online and offline marketing campaigns with a proven track record of delivering exceptional results in a dynamic environment.
- Exceptional analytical skills and a strategic data-driven approach with proficiency in Excel and experience with SQL or BigQuery as a strong advantage.
- Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns.
- Extensive experience in managing agency and media supplier relationships at a senior level.
- Outstanding communication and presentation skills; fluency in English is essential.
- Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable.
- Fluency in an additional European languageespecially German Spanish Swedish or Portugueseis a significant asset.
- High motivation adaptability and a commitment to challenging the status quo and driving innovation.
Additional Information :
- Once a unicorn now a listed public company be part of our success story!
- Your work-life balance and working from home are part of our culture so we offer you working-from-home options flexible working hours and 30 days of vacation
- We invest in your personal and professional growth with a dedicated education budget for online courses conferences and training
- More than 90 different nationalities make up a truly international and diverse working environment
- We offer discounts on well-known brands like Flaconi Bosch Apple and Sky as well as special offers on used cars for you your family and your friends
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Join us in building the best way to buy and sell cars!
Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.
Contact
Cezary Sliszka
At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.
#LI-A1
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Department / Functional Area
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