Sr. Director of Marketing Analytics & Insights
Sr. Director of Marketing Analytics & Insights
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Salary Not Disclosed
1 Vacancy
Job Description
SUMMARY
The Senior Director of Marketing Analytics & Insights leads and refines our marketing reporting and analytics function in a complex B2B SaaS environment. This role is responsible for analyzing and optimizing the performance of our Demand Generation and Field Marketing teams ensuring strategies effectively contribute to pipeline growth. This position will oversee lead routing and follow-up reporting to ensure accurate tracking of marketings impact on the sales pipeline.
PRIMARY RESPONSIBILITIES
- Provide and present crucial reporting for the C-Suite team.
- Cultivate and maintain excellent relationships across departments.
- Leverage experience from a SaaS company that has multiple products to manage our complex product offerings and specific sales targets.
- Manage and grow a high-performing team of managers analysts and a paid media manager fostering alignment across marketing and sales operations
- Own all analytics attribution and performance reporting for Demand Generation and Field Marketing while supporting broader Marketing and company-wide reporting needs
- Deliver actionable insights to improve campaign effectiveness pipeline contribution and strategy
- Refine multi-touch attribution models and lead routing/reporting to improve visibility into buyer journeys and marketing impact
- Partner with Sales Operations to maintain a unified view of the lead lifecycle and shared KPIs
- Present performance insights to executive stakeholders to inform planning and decision-making
- Oversee paid media reporting and execution ensuring visibility efficiency and continuous optimization
- Leverage tools (e.g. Pardot Salesforce HockeyStack Power BI Google Analytics) to enable real-time scalable reporting
- Uphold data integrity and streamline processes through automation governance and cross-functional collaboration
QUALIFICATIONS
- 10 years of experience in marketing analytics reporting and operations in a B2B SaaS environment
- Proven success managing complex attribution for multi-product cross-sell-heavy go-to-market motions
- Deep expertise in multi-touch attribution pipeline forecasting and demand generation tracking
- Experience addressing attribution challenges where product-level engagement isnt clear until SQL stage
- Strong ability to present performance insights to executive teams and inform business strategy
- Demonstrated partnership with Sales and Sales Operations to align reporting across the buyer journey
- Advanced knowledge of tools including HockeyStack Google Analytics Salesforce Power BI and marketing automation platforms like Marketo or Pardot
- Hands-on experience managing and interpreting paid media performance across digital channels
- Proven success automating and scaling reporting infrastructure for real-time insights
- Strong analytical skills and the ability to communicate findings clearly and strategically
- Familiarity with the multifamily industry is a bonus but not required
Physical Demands and Working Conditions
While performing the duties of this job the employee is occasionally required to stand; walk; sit; use hands to finger handle or feel objects tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus. May be required to lift or move 10 pounds.
SALARY AND BENEFITS
RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
- Health dental and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus based on position.
Compensation may very depending on your location qualifications including job-related education training experience licensure and certification that could result at a level outside of these ranges. Certain roles are eligible for additional rewards including annual bonus and sales incentives depending on the terms of the applicable plan and role as well as individual performance.
Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.
Required Experience:
Director
Employment Type
Full-Time
