Manager â Paid Media, Digital Talent Acquisition
Manager â Paid Media, Digital Talent Acquisition
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Job Description
Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading enterprisesglobally.Through ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay ahead.Powered by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow today.Get to know us atand onLinkedInXYouTube andFacebook.
Inviting applications for the role of Manager Paid Media Digital Talent Acquisition The Paid Media Manager Digital Talent Acquisition role is responsible for the digital experience of the Genpact Talent program to support the Global EVP program as well as regional activations in Americas Europe and APAC. This role fits within the broader Integrated Campaign and Channel Strategy team and reports to the Head of Global Paid Media.
This person will work closely with Marketing and HR teams locally in our key geographies such as India Philippines Japan US South & Central America as well as with the central Marketing team who are based largely in the US & UK.
Responsibilities
Creates a paid media strategy that supports Employer Branding and Talent Acquisition efforts for Genpact globally in partnership with internal Talent leadership HR teams and external agency partner. Includes translating internal requirements into tailored briefs for the agency partner to execute.
Ensures paid media budget is planned to meet campaign objectives and optimized based on performance data
Reviews front-end digital and paid media data to provide feedback and recommendations to agency partner based on best practices
o Required: Familiar with direct paid media campaign set up for Meta/Facebook/Instagram TikTok LinkedIn Google Ads
o Optional: familiar with SmartDreamers Social platform Optmyzr Paid Search Platform (two main external partners)
Reviews back-end HR/Application data to provide feedback and recommendations to internal stakeholders based on best practices
Reviews creative proposals cross-channel and provides recommendations on ways to improve based on Genpacts own internal testing best practices and channel and geo-specific nuances
Communicates strategy and results to Talent HR and Marketing leadership using performance data and insights
Qualifications we seek in you!
Minimum Qualifications
Experience using web analytics tools (e.g. Google Analytics Adobe Analytics) and is highly proficient in Excel and PowerPoint
Familiar with marketing dashboard and data visualization tools like Domo MCI Tableau Datorama
Experience in talent and persona-based audience strategies
Preferred Qualifications/ Skills
Excellent interpersonal skills persuasive communicator and skilled at working collaboratively across different functions
Can-do attitude
Understanding of the technical aspects of the media industry and media research
Adept at using performance data and insights to drive decision-making and influence stakeholders
Why join Genpact
- Be a transformation leader Work at the cutting edge of AI automation and digital innovation
- Make an impact Drive change for global enterprises and solve business challenges that matter
- Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
- Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.
Required Experience:
Manager
Employment Type
Full Time
