Associate Director, Performance Optimization
Associate Director, Performance Optimization
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Job Description
WHO WE ARE
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
Zeta Global seeks an Associate Director Performance Optimization in New York NY to oversee implement and manage day-to-day launch and QA of new path optimization
- Launch manage and optimize advertiser campaigns within the ad serving tech stack. Assist sales/account teams in updates to offer caps zip lists targeting identify opportunities and deliver offer optimization recommendations related to targeting placement and creative.
- Deploy data driven testing processes to determine the most effective funnel conversion tactics.
- Track performance daily communicate reports/scorecards to stakeholders and adjust plans as needed.
- Leverage data and reports to understand growth levers dig into user experience and consumer behavior and look for trends and growth opportunities across core KPIs.
- Collaborate with cross-functional teams including designers and developers to identify opportunities for UI enhancements and implement improvements.
- Identify opportunities and deliver offer optimization recommendations to the commercial facing teams (account management and sales).
- Produce internal operational documentation that details new product releases or enhancements based on internal CRM.
- Collaborate closely with sales/account managers on opportunities within various verticals.
Option to telecommute two days a week.
Bachelors degree in Information Management or Computer Science plus 5 years of experience in the job offered or as Marketing Associate Email Operations
Salary expectations: $236038/yr
Send resume to: S Arvelo Zeta Global Corp. 3 Park Avenue 33rd Floor New York NY 10016.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts Virtual Wellness Classes and Pet Insurance
And more!!
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Director
Employment Type
Full-Time
Key Skills
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