Audience Growth Editor
Audience Growth Editor
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Title: Audience Growth Editor Austin American-Statesman
Join a best-in-class newsroom covering one of the most dynamic cities in the country. The Audience Growth Editor will own strategy and execution around growing visits to . They will work hand-in-hand with editors and reporters on content and projects that serve and interest a large reader pool. We are looking for a thinkerand doer.
What will you do
- Analyze site traffic reader behavior and industry trends to make content recommendations to newsroom editors that will move the needle.
- Own strategy and daily planning for channels with the largest audience reach: Search and social.
- Owns headline sharpness and core-newsroom digital workflows training and tactics to equal better search and social pickups.
- Use SEO best practices to help stories rank in search engines (Google News organic search Discover).
- Coordinate execution and promotion of highly sharable journalism such as off-platform video.
- Make real-time recommendations in breaking news situations that help our coverage reach the largest possible audience.
What will it take to be successful
- At least four years of professional journalism experience.
- Audienceand editing background likely with a focus on search or social.
- Strong journalistic writing and skills including story structure and AP style. Ability to produce content that is clean accurate and publication ready.
- Strong understanding of digital publishing tools CMS platforms (e.g. WordPress TrueAnthem Google Trends. SEM Rush etc.) and multimedia integration.
- Highly organized and strong time management able to juggle multiple priorities at once.
- Solid grasp of audience trend data and ability to use that information to drive content decisions.
About The Austin American-Statesman:
TheAustin American-Statesman has been the leading source of news and information for Central Texas since 1871 serving a dynamic and fast-growing region anchored by the capital city of Texas. Austin is known for its vibrant tech industry rich cultural heritage influential government institutions and creative spirit.
TheStatesmans award-winning journalists provide in-depth coverage of the issues that matter most to Austinites from local government and business to education the environment and Austins ever-evolving music and cultural scenes. With a strong focus on accountability journalism and investigative reporting theStatesman plays a critical role in informing and engaging its community.
About Hearst Newspapers:
With 2500 employees across the nation HNP represents a network of 24 daily and 52 weekly publications including the Austin American-Statesman San Francisco Chronicle Houston Chronicle San Antonio Express-News and Albany Times Union several top digital-only news and lifestyle sites marketing services businesses and entertainment businesses such as King Features Syndicate.
At HNP we are investing in new and innovative ways to tell stories growing newsrooms diversifying tools evolving platforms to support the millions of people who trust us each month to help them make decisions take action and be inspired.
Be a part of something bigger Your Headline Awaits.
Employment Type
Full-Time
