Wholesale Director of Content Management
Wholesale Director of Content Management
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Job Description
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Regular or Temporary:
RegularLanguage Fluency: English (Required)
Work Shift:
1st shift (United States of America)Please review the following job description:
The Content Management Leader in Wholesale Banking will serve as a lead across Wholesale LOBs and be responsible for our Wholesale Content Management strategy and distribution of thought leadership in partnership with Marketing. A key focus for this leader will be to build an effective framework that will organize and distribute our internal content (e.g. teammate enablement messaging) in a scalable and effective manner across all Wholesale LOBs. In addition this leader (and team) will work to develop LOB governance to maximize the utilization and ROI of our content across LOBs and look for ways to build new routines in how we share introduce and coordinate with respect to content management and distribution. It is critical that this leader develop and work closely with Marketing to ensure alignment on daily basis. The ideal candidate will have a strong business background in Wholesale businesses with a focus on LOB sales teams using content. The leader will influence Senior Levels of business management and build a strong partnership with Marketing Communications GCO Wholesale Leadership and Compliance.Following is a summary of the essential functions for this job. Other duties may be performed both major and minor which are not mentioned below. Specific activities may change from time to time.
1. Be the primary Wholesale leader working with Marketing as the content and thought leadership strategy is developed and ensure alignment to the business objectives of Wholesale Banking.
Coordinate with Wholesale Business Management Teams (LOBs) to help provide the overall Wholesale perspective to Marketing and other key support groups.
Organize and distribute internal content across the Wholesale Banking team by utilizing our content management platform and tools.
2. Establish governance processes to build effective partnership across LOBs and with Marketing to drive alignment and routines to expand the benefit for content across Wholesale.
3. In partnership with Marketing develop and execute a plan to share our best thinking and positions Wholesale LOBs in the marketplace and with prospects and clients. These activities should help achieve business goals enhances client experience and acquire grow and retain profitable client relationships for Wholesale Banking
4. Coordinate and streamline communication to ensure cohesive and integrated marketing efforts
5. Partner with the Teammate Enablement Sales Tools and Platforms team to ensure alignment of technology platforms in our efforts to develop a single content platform
6. Lead our LOB teams to effectively use our platforms and when new platforms are created to help with training and adoption efforts.
Qualifications
Required Qualifications:
The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities
1. Bachelors degree in Marketing Communications Business or a related field or equivalent education and related training or experience
2. Minimum of 15 years of experience in content strategy development and management preferably within the financial services industry.
3. Proven track record of developing and executing successful content strategies
4. Strong understanding of wholesale banking products and services
5. Excellent communication collaboration and project management skills
6. Ability to work effectively with cross-functional teams and manage multiple priorities
Preferred Qualifications:
1. Experience working with offshore content development teams
2. Knowledge of industry regulations and compliance requirements
3. Proficiency in content management systems and digital marketing tools
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits though eligibility for specific benefits may be determined by the division of Truist offering the offers medical dental vision life insurance disability accidental death and dismemberment tax-preferred savings accounts and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment along with 10 sick days (also prorated) and paid holidays. For more details on Truists generous benefit plans please visit our Benefits site. Depending on the position and division this job may also be eligible for Truists defined benefit pension plan restricted stock units and/or a deferred compensation plan. As you advance through the hiring process you will also learn more about the specific benefits available for any non-temporary position for which you apply based on full-time or part-time status position and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race gender color religion citizenship or national origin age sexual orientation gender identity disability veteran status or other classification protected by law. Truist is a Drug Free Workplace.
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Required Experience:
Director
Employment Type
Full-Time
