B2B Marketing Lead
B2B Marketing Lead
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1 Vacancy
Job Description
Role:B2B Marketing Lead
Location: Coimbatore/ Bangalore
Experience: 3 -6 years
Key Responsibilities
- Develop and execute B2B marketing strategies focused on lead generation pipeline growth and brand awareness.
- Create and manage multi-channel campaigns (LinkedIn email SEO paid search webinars etc..
- Collaborate with sales to align messaging target segments and drive qualified leads.
- Own the creation of marketing content such as whitepapers case studies blog posts and email nurtures.
- Manage marketing automation and CRM tools (e.g. HubSpot Zoho Salesforce) to track lead lifecycle and campaign performance.
- Conduct market research and competitor analysis to refine positioning and value propositions.
- Optimize website and landing pages for lead capture and SEO.
- Track and report on key performance metrics (MQLs CPL CTR CAC etc..
Qualifications
- 3 years of experience in B2B marketing preferably in SaaS tech or IT products based industries.
- Strong understanding of the B2B buyer journey and funnel management.
- Experience with marketing automation tools (e.g. HubSpot Marketo) and CRMs.
- Familiarity with LinkedIn Ads Google Ads and SEO/SEM strategies.
- Excellent written and verbal communication skills.
- Comfortable working independently and taking ownership of projects.
- Data-driven mindset with strong analytical skills.
Remote Work :
No
Employment Type
Full Time
