VP, Product & Strategy

VP AF3 Product & Strategy

Compensation:Pursuant to Colorado regulations if this job is performed in Colorado the salary range is $170000 - $200000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health vision dental and pet insurance. We offer a 401(k) retirement plan student loan assistance licensing and continuing education reimbursement parental leave and housing allowances or gifts.

We are Agency FIFTY3

Be part of a growing team thats changing the way marketing is done in the real estate industry. We constantly strive to produce the best work look for ways to innovate and challenge the status quo. From advanced digital marketing to high-quality branding and creative to social campaigns we care about our client deliverables and stand behind our work.

Our love for marketing is rooted in our culture. Winner of Built in Colorados Best Place To Work and over 50 marketing awards were a group of passionate team members who collaborate together are committed to growth and development and spend time recognizing the teams achievements.

Agency FIFTY3 is headquartered in Denver CO with the flexibility to work remotely across the United States. We are committed to building and sustaining a diverse equitable and inclusive environment where everyone feels comfortable bringing their best self to work. We value the diversity of backgrounds perspectives experiences and skill sets in order to work together to be more representative of the customers and communities we serve.

Are you the VP of Product & Strategy were looking for

Agency FIFTy3 is a dynamic and forward-thinking agency specializing in delivering best-in-class creative performance-driven digital marketing programs and campaigns and innovative and intuitive web solutions. We are undergoing an exciting transformation expanding our reach within the multifamily sector and committing to innovative approaches that drive measurable results for our clients. We value strategic vision operational excellence and a collaborative spirit.

We are seeking a visionary and results-driven Vice President Product and Strategy to play a pivotal role in shaping the future of our agencys service offerings particularly in the creative and web domains. This role is crucial for evolving our product portfolio based on identified market opportunities and optimizing our operational models to enhance efficiency and directly contribute to the agencys financial success.

Reporting directly to the SVP of Agency FIFTY3 you will serve as a strategic thought leader responsible for ensuring our services are not only compelling but also perfectly aligned with the evolving needs of our multifamily clients. This is an exceptional opportunity for a leader who thrives on innovation operational improvement and driving tangible business growth.

The Position:

Key Responsibilities

• Product Vision & Strategy:
  • Lead the evolution of the agencys service products with a primary focus on reinventing our creative offerings to meet the current and future demands of the multifamily market.
  • Conduct in-depth market analysis and client needs assessments to identify strategic gaps and opportunities for new or refined services that add significant value.
  • Develop comprehensive product roadmaps and strategic initiatives to address market shifts and client pain points.
• Strategic Growth & Sales Enablement:
  • Collaborate closely with agency leadership and marketing team members to define new compelling service narratives and pitches that arm the sales team with strong value propositions for the market.
  • Contribute to the agencys overall growth strategy by identifying areas for revenue diversification and expansion particularly where creative and digital solutions intersect.
• Operational Excellence & Workflow Optimization:
  • Analyze existing agency processes systems and workflows across all service lines (Creative Digital Marketing Web) to identify inefficiencies and areas for improvement.
  • Design and implement streamlined operational strategies that enhance delivery efficiency resource utilization and overall profitability.
  • Champion the adoption of new tools (or enhancement of existing tools) and methodologies to improve project execution and team productivity.
• Innovation & AI Integration:
  • Stay at the forefront of emerging marketing trends technologies and AI applications relevant to agency services and the multifamily sector.
  • Advise on the strategic integration of AI tools and methodologies into our service delivery enhancing efficiency creativity and personalization.
  • Foster a culture of experimentation and continuous improvement within the agency.
• Leadership & Collaboration:
  • Provide strategic guidance and support to Directors and Team Leads who oversee products ensuring their efforts align with the overall product and strategic vision.
  • Work cross-functionally with Client Success (Account Management Project Management) and specialized teams to ensure successful service delivery and client satisfaction.
  • Serve as an internal thought leader inspiring innovation and fostering a culture of strategic thinking and adaptation.

Were looking for someone who:

• Exceptional strategic thinking and analytical capabilities with the ability to translate complex data into actionable plans.
• Visionary leadership with a pragmatic approach to implementation and change management.
• Strong understanding of modern marketing technologies including the strategic application and ethical considerations of AI.
• Excellent communication presentation and interpersonal skills capable of influencing and collaborating effectively across all levels of the organization.
• Professional maturity to make challenging decisions and champion new initiatives.
• A proactive solutions-oriented mindset with a passion for innovation and continuous improvement.
• Ability to inspire and motivate teams fostering a collaborative and high-performance environment.
• Demonstrated commitment to ethical practices and transparent communication.

Qualifications were looking for:

• 10 years of progressive experience in marketing leadership roles within an agency or relevant industry with a strong focus on product development strategy and operations.
• Proven track record of identifying market opportunities launching successful service offerings and driving measurable business growth.
• Deep understanding of the multifamily housing market and its unique marketing challenges and opportunities.
• Experience in optimizing agency workflows processes and resource allocation to improve profitability.

Perks and benefits we offer:

• Flexible work-from-home and remote work policy in the U.S.
• Health benefits (medical dental vision) starting on day one of employment. Including a 100% Paid Team Member Medical option.
• 401k with company match for eligible team members.
• Life and Disability Insurance (100% Paid Life STD and AD&D).
• Unlimited PTO days and 10 paid holidays.
• 12 weeks of Paid Parental Leave (Maternity & Paternity) for eligible team members and primary caregivers of a newborn or adopted child.
• Optional Health Savings Account Flexible Savings Account and Pet Insurance.
• Leadership training and events StrengthsFinder 2.0 assessment and ongoing opportunities to promote growth and development.

We are an Equal Opportunity Employer

Agency FIFTY3 is proud to be an equal opportunity employer committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates prohibiting discrimination and harassment of any type without regard to race color religion sex pregnancy (including childbirth lactation and related medical conditions) national origin age physical and mental ability marital status sexual orientation gender identity gender expression military and veteran status and any other characteristic protected by applicable laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Required Experience:

Exec