Marketing Manager

The Marketing Manager is responsible for the can and the media business. They focus on turning brand lovers into can lovers ensuring that Red Bull is the consumers first choice of energy drink. They understand the local consumer take full ownership of the business strategy and values and develop the country marketing plan. They set short & mid-term objectives to achieve a desirable and relevant brand image increase product understanding and trust and overall brand value.

RESPONSIBILITIES
Strategic Direction and Rightness of Brand Priorities
 Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Develops and takes full ownership of the Marketing part of the annual business plan
 Builds establishes and grows the Red Bull Media House. This involves quality content and program creation as well as content commercialization; the introduction and operation of own media channels products and services as well as intensified media relations to optimize content distribution in TV digital radio print and mobile
 Generates consumer insights with the Brand Team to win new consumers shape ATL & BTL strategies steers the right product & packaging portfolio as well as consumer pricing decisions and shapes marketing and trade investments
 Leads an efficient & targeted wings team program to drive trial among new and infrequent users across all relevant consumption occasions and to increase product understanding and trust with consumers.

Leads an effective and efficient student brand manager program to build a loyal Red Bull consumer base among students to increase awareness and desire for the brand and to foster a positive product and brand perception at universities
 Ensures that both Consumer Collecting programs have strong sales support programs in place to drive distribution and stimulate sales excite the trade and improve in store visibility in all on and off premise channels.
 Builds and leads a strong sports program that builds on the country-specific sports and athlete scene and helps build a relevant and appealing local face of the brand while staying in line with the global sports strategy and delivering against the countrys brand objectives and priorities
 Guides the culture team in establishing a credible culture music in particular - program that positions the brand as an authentic player in the relevant scenes and which contributes to the business success of the country
 Ensures the right balance between sports and culture for the specific market circumstances
 Builds the local face of a global brand overall and through a robust field marketing organization
 Always ensures the product is at the heart of marketing efforts by facilitating collaboration and effective ways of working between marketing and on and off premise teams

Marketing Innovation
 Acts as an entrepreneur spearheads and fosters creation & innovation and ensure Red Bull seizes all relevant opportunities to strengthen the brand the can and media business while preserving its global equity
 Leads the creation and execution of appealing and consumer relevant sport events defending our leading role in action sports and in motorsports whilst tapping into highly relevant local sports
 Drives top athlete-performance program as a top innovator in sports marketing globally and ensures 360-degree plans around top athletes
 Drives innovation in the field of culture strengthens Red Bull culture properties and makes Red Bull a key player in all important music scenes
 Manages and collaborates to build an advertising plan in line with global strategy that addresses country specific issues and opportunities with the right messages that drive TOM awareness brand image and tune-ins for Red Bull TV
 Understands todays & evolving digital & social consumer behavior and effective means of digital engagement across all areas of the business
 Generates innovative digital (media) initiatives to expand reach and engage the young consumer particularly through social media

Premium Appeal and Executional Excellence
 Ensures that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other marketing activities
 Thinks and acts digital / social in all we do to increase consumer engagement with the brand to start and maintain consumer dialogue particularly in social media
 Fosters a strong opinion-leader network in culture & entertainment to drive brand image & visibility with credible drinking scenes
 Increases brand and product placements in scene and mainstream media to drive TOM awareness brand image and word-of-mouth

Organizational Capabilities and Enabling Structure
 Builds the annual objectives for the marketing team and conducts on-going mid-year and end of year performance evaluations
 Fosters collaboration across departments on the country level and with the global HQ and Red Bull Media House to drive a 360-degree approach with relevant initiatives in order to increase impact and efficiency
 Ultimately responsible for sourcing hiring and training the marketing team based on a thorough understanding of strengths and development needs
 Identifies and nurtures key talent for the potential space-to-shine opportunity
 Spends adequate time in the field with marketing team to instill strong collaboration motivation and connectives for all team members.

 Delivers the marketing business plan with the goal to achieve the country business plan for the can and the media business
 Increases Red Bulls key brand and consumer indicators -- TOM awareness; spontaneous awareness past 4 week12 month consumption image indicators consideration and salience
 Expands Red Bull Energy Drinks user base and household penetration; increases consumption & builds the heavy user base
 Builds share leadership & sustainable business growth
 Establishes the Red Bull Media House in the respective country and positions Red Bull and the Red Bull Media House as an innovative credible production partner in the broadcast industry
 Establishes Red Bull as a role model amongst leading youth brands recognized for innovation and creativity within the world of digital/interactive media
 Lives nurtures and protects the unique Red Bull Culture.
 Demonstrates cost efficiency and excellent budget management to deliver the profit commitment
 Has a strong transparent trusted partnership and cooperation with management personnel Red Bull Media House and Red Bull HQ
 Establishes a motivated well-led productive innovative top-notch marketing organization.
 No regretted losses in the marketing team and encourages internal promotions

Qualifications :

Minimum of 8 years marketing experience

 A creative mind with a track record of creating new ideas putting them into practice and assessing results
 A strategic leader who takes initiative and ownership
 Ability to cultivate lead and motivate a high performing team with the proven ability to build and develop talent
 Strong planning and budgetary skills
 Knowledge of the fast moving consumer goods industry including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business / digital world
 Clear understanding of markets sales & distribution competitor activity and consumer behavior in a brand and FMCG context up to date on digital trends and digital consumer behavior
 Strong analytical ability and commercial acumen to understand financial statements and market trends
 Effective negotiation and interpersonal skills
 Excellent presentation communication and influencing skills
 Strong brand and product affinity

Remote Work :

No

Employment Type :

Full-time