Specialist - Data Analytics
Specialist - Data Analytics
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Job Description
Freshworks is looking for a smart driven business analyst to join the marketing operations team and optimize marketing processes and investments through data-driven insights. In this role you will define measurement frameworks build scalable processes and analyze data to enhance marketing efficiency.
As the custodian of every lead entering our systems you should be proficient in Google Analytics CRM and SQL for data analysis. You will be responsible for conducting journey analysis tracking user behavior optimizing funnels and improving conversion rates. Additionally you will define new initiatives execute strategic projects and monitor key performance metrics.
This role requires close collaboration with product sales and marketing teams to drive data-backed decision-making. If you are a self-starter with strong analytical skills and a passion for high-growth opportunities this is the perfect place for you!
Qualifications :
Graduate degree or equivalent preferably in Statistics/Operational Research/Mathematics
Atleast 4 years of professional experience in Business Intelligence/Data Analytics/Modelling preferably within an IT product/ e-commerce/ SaaS company
Proficiency in Google Analytics with experience in analyzing and interpreting web data to drive insights and optimizations
Ability to manipulate large data sets with high dimensionality and complexity; proficiency in SQL Excel/Google Sheets BI reporting tools (e.g. PowerBI Tableau Qlik Looker) and one coding language (Python R Java etc.)
Strong understanding of journey analysis including tracking user interactions and identifying patterns to enhance user experience
Expertise in funnel optimization with the ability to analyze drop-offs and improve conversion rates through data-driven strategies
Hands-on experience in user behavior tracking leveraging analytics tools to monitor engagement and identify trends
Proficiency in conversion rate analysis with the ability to assess and optimize marketing and sales funnels for improved performance
Advanced analytical skills with experience collecting organizing analyzing and disseminating abundant information with accuracy
Visualization experience is a must - ability to build powerful visuals & dashboards PowerBI experience preferred
Exceptional verbal written and visual communication skills
Demonstrated experience in predictive analysis and expertise in R SQL Python
Self-starter independent and comfortable with ambiguity
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
