Head of International Retail Sales (m/f/d)
Head of International Retail Sales (m/f/d)
Posted on :
10-07-2025
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1 Vacancy
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Job Description
YOUR MISSION
At yfood were shaping the future of smart nutrition. As pioneers in the Smart Food category and market leader in the DACH region weve built a brand loved by millions and now were scaling that success across Europe and beyond.
With strong businesses established already in the UK Netherlands Austria and Switzerland the momentum is now building in many markets beyond and were looking for aHead of International Retail Sales to take our next leap in international retail accelerating strong momentum and unlocking new growth opportunities across Europe.
If youre a commercially driven operator with a sharp sales instinct international retail experience and a passion for driving growth in multiple markets this is your opportunity to help scale one of Europes most exciting FMCG success stories.
With strong businesses established already in the UK Netherlands Austria and Switzerland the momentum is now building in many markets beyond and were looking for aHead of International Retail Sales to take our next leap in international retail accelerating strong momentum and unlocking new growth opportunities across Europe.
If youre a commercially driven operator with a sharp sales instinct international retail experience and a passion for driving growth in multiple markets this is your opportunity to help scale one of Europes most exciting FMCG success stories.
WHAT YOU NEED TO SUCCEED
As ourHead of International Retail Sales based in our HQ in Munich or our office in Amsterdam youll lead the development and scaling of yfoods retail presence across a dynamic portfolio of high-potential European markets from countries with existing footprint to those just getting started. Youll shape the sales agenda manage key distributor and retail relationships and deliver strong commercial results working hands-on to expand our footprint with smart locally tailored strategies. You will be working cross-functionally with our marketing and operations teams to ensure brand consistency strong commercial performance and seamless execution across borders.
This is a role for someone who thrives on both structure and hustle opening up opportunities in newer markets and strengthening our presence in those already gaining traction.
Your key responsibilities:
Youll thrive in this role if you:
This is a role for someone who thrives on both structure and hustle opening up opportunities in newer markets and strengthening our presence in those already gaining traction.
Your key responsibilities:
- Drive sales growth by scaling existing and building new international markets country scope depending on your experience
- Own the commercial agenda in each market including assortment placement pricing trade terms promotional planning and distribution setup to build market momentum
- Build and manage a network of distributors retail partners and sales agencies ensuring executional excellence and brand consistency
- Lead commercial negotiations and set pricing structures trade terms and promotional plans in line with company goals
- Work closely with Operations to ensure smooth international logistics inventory planning and order fulfillment.
- Collaborate with Marketing to tailor market activation plans based on local dynamics and market maturity while maintaining global consistency.
- Track performance metrics market trends and competitor activity to steer continuous improvement
- Reporting & forecasting: Provide regular performance updates sales forecasts and strategic recommendations to senior leadership
Youll thrive in this role if you:
- Bring 68 years of international retail sales experience in FMCG with a strong background in retail and distributor/partner management (ideally bringing in your own network of external partners)
- Have a track record of growing retail sales in European markets ideally across both Western and Eastern Europe
- Have experience with retail P&L ownership and a strong understanding of distributor models route-to-market strategies and trade marketing
- Are a strong negotiator and relationship-builder comfortable leading commercial discussions with senior stakeholders
- Understand how to build and adapt sales strategies to diverse market realities and how to lead through partners
- Are willing to travel internationally for occasional market visits/partner meetings
- Thrive in fast-paced high-growth teams and bring a strong sense of ownership and ambition
(WH)yfood
- We promote equal opportunities and value diversity.We are committed to creating an inclusive environment for all employees.
- yfood goes international.Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
- Agility is key.Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Vacation is important.Thats why we give you 30 days of paid vacation per year.
- yfood keeps you fit.For this purpose we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
- Go with the flow.We contribute 30 to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
- Train your taste buds.Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichs. But some of them are why we also offer a fruit basket your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
- B Corp is king. We have become B Corp certified! This means that we can now officially join a round of companies that all meet high social and
CONTACT
Katharina Bauer
Talent Acquisition Manager
Talent Acquisition Manager
About us
With yfood we are the market leader in the smart food category in Germany a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017 we have been making innovative complete food in the form of drinks bars as well as powders enabling simpler better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example we use resources responsibly and have been a carbon-neutral company since 2021. Currently more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets including the UK France and the Netherlands.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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