Brand Manager, Communications - Kraft Singles
Brand Manager, Communications - Kraft Singles
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$ 102100 - 127600
1 Vacancy
Job Description
Job Description
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world with eight $1 billion brands and global sales of approximately $25 billion. Were a globally trusted producer of high-quality great-tasting and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh our brands are truly global with products produced and marketed in over 40 countries. These beloved products include condiments and sauces cheese and dairy meals meats refreshment beverages coffee infant and nutrition products and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands including Kraft Oscar Mayer Heinz Philadelphia Lunchables Velveeta Planters Maxwell House Capri Sun Ore-Ida Kool-Aid Jell-O Primal Kitchen and Classico among others.
No matter the brand were united under one vision:To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39000 food lovers creative thinkers and high performers worldwide. Together we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible sustainable practices that extend to every facet of our business our consumers and our communities. Every day were transforming the food industry with bold thinking and unprecedented results. If you share our passion and are ready to create the future build a legacy and lead as a global citizen theres only one thing to do: join our table and lets make life delicious!
Our Culture of Ownership Meritocracy & Collaboration
Were not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level from entry-level intern to senior leader to own their work. We share a responsibility to think like Owners to be mindful of the collective and sustained success of Kraft Heinz which we apply to every situation every day. As part of Kraft Heinz youre supported to grow and achieve. Youre expected to bring your authentic self to work every day to lead with humility and drive outstanding performance at every level and youll be rewarded. Youre given opportunities to leave a mark and build a legacy. But you wont do it alone. Youre supported by passionate teammates along the way and our collective collaborative spirit fuels our incredible progress.
Position Summary
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success while driving revenue and profit. As a Brand Manager you will be at the center for some of the biggest decisions we make.
Brand Managers are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy advertising media and agency management. This position is best suited for someone who is creative has a bias for action a love for social media and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
The Brand Manager role on Singles brings the opportunity to work onan iconic brand with an ambitious roadmap to future proof for decades to come. You will be responsible for partnering with incredible creative talent to find new ways for this brand to reach consumers. You will be asked to think differently about how we advertise and to inspire others to do the same.
Key Components of the Role
Lead refinement of Singles brand foundations including sharpening of distinctive positioning to unlock creative that drives sales impact and long-term equity building
Own end to end breakthrough communications on Singles which will include:
Defining creative brief for Integrated Agency Team (creative media PR shopper)
Identify & aligned stakeholders on creative territories
Leading agencies in creative execution inclusive of managing feedback
Ensuring execution across the marketing mix is on strategy
Approving research framework for creative development
Enable and challenge agency partners to insert Singles into culture connecting with consumers in new & meaningful ways through strategic brand activations (i.e acts not ads partnerships)
Partner with media team to bring creative to life through a best-in-class media plan monitoring and pivoting as needed to ensure ROAS optimization
Work with omni-channel team to develop brand activations for retail with an eye towards driving consumer relevance and customer display
Manage delivery of all consumer communication touchpoints to be on track and within budget
Qualifications
Experience building/refreshing brand foundations including establishing brand aspiration honing in on ownable positioning defining consumer target and consumer jobs to be done
Prior experience working and managing creative agencies through campaign development on time and within budget
Proven ability to think big picture / define the destination complemented with the willingness and ability to work in the details
Ability to manage multiple simultaneous projects while ruthlessly prioritizing resources to achieve maximum impact
Track record of operating with agility problem solving building strong relationships cross functionally and aligning stakeholders
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.
New Hire Base Salary Range:
$102100.00 - $127600.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
Physical - Medical Prescription Drug Dental Vision Screenings/Assessments
Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Assistance Program Wellbeing Programs Family Support Programs
Financial 401kLife Accidental Death & Dismemberment Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.
Required Experience:
Manager
Employment Type
Full-Time
