Paid Media Strategist
Paid Media Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
About IMG Academy
Named one of the Best and Brightest Companies to Work For in the Nation in 2024 IMG Academy is the worlds leading sports education brand providing aholistic education model that empowers student-athletes to win their future preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through aninnovative suite of on-campus and online experiences:
- Boarding school and camps via a state-of-the-art campus in Bradenton Fla.
- Online coachingvia the IMG Academy brand with a focus on personal development through the lens of sport and performance
- Online college recruiting via the NCSA brandproviding content tools coaching and access to a network of 40000 college coaches
Position Summary:
Were looking for a data-driven Paid Media Strategist to join our marketing team. In this role youll impact the strategy execution and optimization of paid media campaigns across a variety of digital platforms for two distinct but interconnected brands.
The ideal candidate brings a strong analytical foundation paired with a creative mindset. A proficient understanding of paid media principles including digital advertising nuances and experience collaborating with creative teams to produce high-impact agile campaigns.
Position Responsibilities:
- Assist with planning launching and managing paid media campaigns across platforms such as Google Ads PMax Meta (Facebook/Instagram) TikTok Snapchat YouTube CTV/OTT and other digital platforms
- Guide media agencies to optimize campaigns to achieve performance goals including conversions submissions leads ROAS CPL and more based on agile budget and business needs
- Be a storyteller of data see beyond numbers and more a story of how to connect with audiences in authentic and relevant ways
- Partner with content teams on both brands to develop creative calendar confirm creative needs and assist in developing content copy and headlines
- Be available to partake is creative shoots to capture content including videos testimonials and images
- Collaborate on creative testing and use performance data to inform future iterations and messaging strategies including A/B creative testing landing page testing MVT testing.
- Stay up to date with paid media trends audience behavior platform updates and emerging tools to test/ learn and explore including strong pulse on AI opportunities to tap into
- Support Media Director with budget overviews billing monthly reporting presentations when needed
- Be hungry for learning and immersing yourself in the IMG Academy and NCSA brands while comfortable working in a high-volume fast-paced environment were campaigns pivot quickly
Knowledge Skills and Abilities:
- Bachelors degree in Marketing Communications Business or a related field
- 3 years of hands-on experience managing paid media campaigns either on the agency (paid or full service) or brand side. Creative background a plus.
- Experience with Google Ads Ads Managers (Meta Snap TikTok) and Google Analytics (GA4) . Google Ads and Meta Blueprint certifications are a plus.
- Familiarity with tools like Tableau Looker Studio and CRM platforms (e.g. Marketo and/or Salesforce)
- Analytical and data-driven with proficiency in Excel PowerPoint and Canva
- Knowledge of Adobe a plus
- Excellent communication and project management skills. Including attention to detail and record keeping.
- Creative and solutions-oriented mindset
- Positive and passionate team player
Background Requirements:
- Requires a background check upon offer
As a full-time member of our team you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time roles.
- Comprehensive Medical Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!
Dont meet every single requirement We are dedicated to building a diverse inclusive authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Get to know us better:
IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Employment Type
Full Time
