Assistant Marketing Manager
Assistant Marketing Manager
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Job Description
Join our dynamic marketing team and play a pivotal role in shaping the future of life insurance marketing at John Hancock Insurance! We are seeking a passionate and innovative marketing associate who thrives in a fast-paced environment and is eager to make an impact through creative and data-driven product launches and campaigns
Key responsibilities:
- Contributes to the execution of product launches and campaigns including digital media and social channels to promote life insurance products
- Assists in the writing development execution and measurement of product launches and marketing campaigns to support John Hancock Insurance services and partners
- Leverages various types of media to drive marketing campaigns including targeted email marketing A/B testing social media digital advertising and website experiences
- Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
- Evaluates campaign success using analytics relative to competitor activities and current market conditions
- Helps managethe relationships with creative editorialdigitaland complianceteams within the area
- Engages with colleagues across Distribution Product Management New Business and Inforce to gather feedback on marketing tools and programs
- Contributes to the creation and refinement of marketing plan deliverables ensuring all materials are up-to-date on digital platforms
- Helps managetheday-to-day marketing projects and operational processes such as compliance reviewmaterial creation and job tracking within our internal management system (WorkZone)
Candidate:
The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences.
What we are looking for:
- A minimum of a bachelors degree in Marketing Communications or a related field of study with a minimum of 3-5 years of experience.
- Familiarity with the life insurance and financial services insurance industry a plus
- Proficiency in email marketing (Marketo) and social media platforms (Live Social) a plus
- Outstanding project management skills including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
- Exceptional written and verbal communication skills
- Strong writing and copy-editing abilities
- Knowledge using Generative AI tools to drive business growth and innovation is a plus
- Proficiency with Microsoft Office specifically Microsoft PowerPoint Excel and Word
When you join our team:
- Well empower you to learn and grow the career you want.
- Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team well support you in shaping the future you want to see.
#LI-JH
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Boston MassachusettsWorking Arrangement
Salary range is expected to be between
$71550.00 USD - $119250.00 USDIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency
Company: John Hancock Life Insurance Company (U.S.A.)Required Experience:
Manager
Employment Type
Full-Time
