Role Summary:
We are looking for a results-driven and innovative Marketing Specialist to lead the
conceptualization and delivery of targeted marketing initiatives across our retail and fashion
product portfolio. This role requires a deep understanding of consumer behavior brand strategy
and creative execution particularly in the context of traditional clothing and textile markets. The
ideal candidate is a strategic thinker with a strong visual sense and the ability to translate
business goals into impactful campaigns.
Key Responsibilities:
Develop and execute integrated marketing strategies that drive brand awareness
customer engagement and sales growth for products including dishdashas textiles and
uniforms.
Lead the creation of marketing collateral including seasonal lookbooks product catalogs
POS materials digital assets and promotional videos.
Conduct market research and analyze consumer insights to refine campaign direction and
messaging.
Manage and enhance the brand s digital presence including social media platforms
email campaigns and website content.
Coordinate fashion photography visual merchandising and event-based activations
aligned with brand identity.
Collaborate with cross-functional teams to ensure consistency in branding and
promotional execution.
Track campaign performance analyze KPIs and prepare detailed reports for senior
management review.
Requirements
Qualifications & Requirements:
Bachelor s degree in marketing Fashion Communication Business or a related
discipline.
At least 3 years of professional experience in fashion or retail marketing with a proven
record of leading successful campaigns.
Advanced proficiency in graphic design and content creation tools (Adobe Illustrator
InDesign Photoshop Canva etc.).
Familiarity with digital advertising platforms SEO social media marketing and
analytics tools.
Strong storytelling ability and understanding of luxury and traditional fashion aesthetics.
Excellent written and verbal communication skills in English; Arabic
Exceptional project management and interpersonal skills.