Shenandoah Universitys Office of Marketing and Communications is accepting applications for a Digital Marketing Manager. This is a full-time benefited position located on our main campus in Winchester Virginia.

The Digital Marketing Manager creates and maintains a strong presence for Shenandoah University across multiple online platforms. Duties revolve around implementing best practices and utilizing the universitys main social media accounts and website to communicate key messaging points. In addition this role recommends and executes strategic social and advertising strategy and manages both organic and paid digital campaigns and has the curiosity to know and interact with the broad culture of Shenandoah and reflect it strongly across our digital channels. Additionally this role has a reporting line that connects to internal student communications channels including campus email internal social media accounts and promotion of student life events.

This position requires an analytical tech-savvy professional with knowledge of digital analytics (data collection reporting and goal setting) strong writing and editing skills and an eye for multiple audience-tailored visual and message selection and a love for connecting business needs with creative execution. The communications created by this position will be crafted for a variety of audiences both internal to Shenandoah and external including prospective students and families current students alumni faculty staff and community members.

The digital marketing manager works collaboratively with team members of the Office of Marketing and Communications (OMC) who steward the overall brand and reputation of Shenandoah University. Additionally this role supervises the student communications and marketing coordinator to ensure OMC supports the initiatives of the Division of Student Affairs. The role also meets with and forms strong working relationships with external stakeholders across a variety of Academic and staff departments to ensure they are capturing the brand experience voice and feel of Shenandoah University authentically.

The digital marketing manager is responsible for the execution and management of all paid digital campaigns. This includes providing strategic input on campaign deliverables such as targeting strategy ad assets landing page experience and audience journey.

Goals in this position are to collaborate strongly to increase social media engagement web traffic and customer engagement metrics aligned with broader marketing strategies that maximize student recruitment initiatives the furthering the mission of the institution.

Responsibilities

• Manages the universitys active main social media accounts (Facebook X LinkedIn Instagram YouTube and TikTok) to promote our messages seven days a week and oversees content calendar creation in collaboration with other team members and students
• Assemble engaging text images and video content for social media posts to ensure all channels have fresh and distinctive content
• Create social media posts to generate buzz around stories programs and visual content; facilitates conversations and responds in a timely manner to questions comments and messages
• Use analytics tools to provide regular reports and inform future decisions and goals
• Develop an optimal posting schedule for social media considering web traffic and engagement metrics
• Works with thedirector of marketing operations admissions and school liaisons on paid digital ad campaigns; outlines and monitors budgets
• Design captivating and worthy visuals for paid campaigns in collaboration with visual designers
• Write satisfactory copy that aligns with thegoals of ad campaigns
• Proof all paid media before campaigns go live
• Maintain awareness of all paid campaigns; provide recommendations to liaisons as to how to change/update their media
• Researches audience preferences and discovers current trends monitors industry changes and makes recommendations; stays up to date with changes to all social digital and online platforms

Management

• Supervises the Student Communications and Marketing Coordinator staff position to ensure OMC supports the initiatives of the Division of Student Affairs with marketing messaging and graphic needs; provides support for Student Life social media accounts (Facebook Instagram and TikTok)