Commercial Product Marketing Analyst
Commercial Product Marketing Analyst
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Job Description
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career.
Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.
Were looking for an experienced Commercial Product Marketing Analyst to drive acquisition marketing for our B2B products with a particular focus on our Corporate Card offering. This exciting and varied role is central to our commercial growth strategy helping us generate demand build pipelines and support sales activity through high-impact marketing.
Youll lead the planning and execution of integrated campaigns across a range of channels partnering closely with internal stakeholders and external agencies to bring them to life. Whilst the focus is on Corporate Card acquisition the remit may evolve over time offering the opportunity to work on broader B2B initiatives.
This is a brilliant opportunity for a commercially minded marketer with excellent stakeholder management and data analytical skills who thrives in a fast-paced insight-driven environment.
How will you make an impact in this role
- Drive lead generation through integrated marketing campaigns designed to raise awareness and consideration of our Commercial Card products.
- Deliver targeted media campaigns across PPC (always-on) social and display activating channels at key points through the year and working with agencies to execute effectively.
- Identify and test new ideas and channels to drive lead generation bringing a spirit of innovation to how we reach and convert our target audience.
- Own and optimise the website experience for our Corporate Card products ensuring it supports acquisition goals and delivers a smooth user journey.
- Support campaign execution through CRM system management ensuring smooth lead transfer and accurate tracking of engagement and campaign performance.
- Take ownership of maintaining and updating application forms ensuring they are accurate user-friendly and aligned with campaign objectives.
- Use data and insights to continuously optimise campaigns and influence future planning.
- Build strong collaborative relationships with the sales team to align on lead quality campaign goals and follow-up activity.
Minimum Qualifications:
- Previous experience in a marketing role ideally within a B2B or product marketing environment.
- Proven ability to analyse data draw out actionable insights and use them to inform and optimise campaigns.
- Strong stakeholder management and relationship-building skills with experience working across cross-functional teams.
- Ability to manage multiple campaigns or projects simultaneously with great attention to detail and follow-through.
- Comfort using or working alongside CRM systems and managing campaign processes and workflows.
- A proactive organised and collaborative approach to work with an interest in driving measurable results.
Preferred Qualifications:
- Hands-on experience with lead generation or performance marketing specifically for B2B or commercial products with a focus on measurable acquisition outcomes.
- Exposure to a range of acquisition tactics beyond always-on channels including media campaign events gifting or industry partnerships.
- Experience working on or with website optimisation initiatives to improve conversion rates and user journeys.
- Understanding of campaign measurement approaches with a curiosity to explore what drives performance.
- Familiarity with the commercial or financial services sector particularly corporate payment products or commercial cards is a plus.
- A collaborative mindset and ease in working with sales product or external partners to align on shared commercial goals.
Required Experience:
IC
Employment Type
Full-Time
