Vice President Marketing - Energy Division
Vice President Marketing - Energy Division
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Job Description
The Energy Division one of three divisions in Alfa Laval has a clear ambition to become the energy transition leader. Achieving this goal requires a deep understanding of the pace dynamics and scaling challenges within the evolving energy landscape. These insights are essential to guide strategic decisions across business development operational footprint and innovation priorities.
If youre passionate about the energy transition and strategic marketingand thrive in a culture built on teamwork dedication respect and entrepreneurshipthen this opportunity is for you.
In this role you will elevate Marketing to the next level across areas like strategic planning & insights product marketing communications digital marketing and commercial excellence.
Who you are
To excel in this role you bring a strong passion for the energy transition enhancing customer experiences and interest in emerging technologies. With a solid background in marketing you offer deep insights and hands-on experience in the evolving energy landscape.
You navigate through complex matters and provide strategic guidance to the organization. You do this through your leadership strong analytical skills data-driven approach and ability to dive-deep when needed.
You are confident in building business relationships at all levels. Organized and structured you manage multiple tasks in parallel and follow through without losing track. A true team player and you are comfortable working across functions and cultures in a global environment.
You bring several years of relevant experience in strategic marketing and digital customer experience gained in an international context with preference from industrial manufacturing company. You understand how to lead change and drive process improvements across diverse business areas. Additionally you have experience of being part of a management team with end-to-end responsibility.
About the job
As a member of the Energy Divisions management team you will play a central role in shaping and executing the divisions strategy. Your strong grasp of energy transition trends and technological insight will support informed decision-making in areas such as innovation roadmaps investment strategies and potential acquisitions.
You will work closely with our business units sales companies and the marketing community within Alfa Laval. You will manage and further develop an Energy division center of excellence team and lead a strategic management team functionally.
Key responsibilities:
Strategic Planning & Insights
Drives informed decision-making by defining go-to-market strategies business plans and performance KPIs based on customer market and competitor insights.
Product Marketing
Ensures the market success of products (Capital and Service products) through targeted marketing strong value propositions and effective pricing strategies.
Communications
Owns and executes the omnichannel content and communication strategy based on insights and market data to create a superior customer journey and ensure effective positioning across all strategic areas. Responsible for content activation in non-digital channels.
Digital Marketing
Owns the digital strategy and channels. Drives brand and business growth through long term planning and short-term activations. Leads the execution of digital activities from business plans and drives automation and e-commerce across all digital touchpoints.
Commercial Excellence
Accelerates growth by generating and nurturing leads optimizing the customer journey and aligning closely with sales to drive revenue. Leverages customer data and insights to inform decisions and challenge sales and management with actionable intelligence
You will drive the same topics forward on group level together with your divisional peers and Group Communications.
Whats in it for you
We offer an exciting and challenging position in an inclusive and innovative environment where we help each other to develop and create value. Your work will have a true impact for a sustainable future and Alfa Lavals future success. Location of the position is Lund Sweden.
For more information please contact
EVP Energy Division Thomas Moller
VP HR Energy Division Nadine Abraha
For union information please contact
Monica Anderberg Unionen
Stefan Sandell Ledarna
Johan Ranhg Akademikerna
We review applications continually. Welcome with your application without delay but no later than August 11. We are conducting a continuous review of received applications. We do not accept applications via email due to General Data Protection Regulation (GDPR).
As part of our commitment to maintaining a safe and secure workplace we conduct background checks on final candidates for this role.
We look forward to hearing from you soon!
Required Experience:
Chief
Employment Type
Full-Time
