Senior Marketing Lead, AI Subscriptions
Senior Marketing Lead, AI Subscriptions
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Job Description
Location: Oslo Wroclaw Barcelona
Opera is reimagining what the browser can be. With Opera Neon were building the future of AI-powered browsing - an experience that understands user intent performs tasks and creates content.
Were looking for a Senior Marketing Lead to drive global growth and scale our AI subscription services. In this high-impact role youll own full-funnel strategies that turn millions of free users into loyal subscribers across Operas browser ecosystem. Youll be a key voice in shaping how we package price and promote the next generation of AI experiences.
Role & Responsibilities:
- Lead and execute global growth strategies to scale paid AI subscriptions across Operas browser portfolio (desktop & mobile).
- Define and test compelling value propositions pricing strategies and messaging frameworks tailored to user segments and markets.
- Optimize the in-browser conversion funnel through iterative A/B testing behavioral insights and UX improvements.
- Partner with Product Design and Engineering to embed monetization features directly into the product experience.
- Collaborate with Performance Marketing and CRM teams to deliver high-impact cross-channel campaigns (paid owned earned).
- Drive go-to-market execution for new AI services bundles and localized offers.
- Track and report on KPIs; translate user and campaign data into actionable growth experiments.
- Identify and support partnership opportunities that amplify reach and deliver incremental value.
Job Requirements:
- 3 years in growth digital marketing or subscription monetization - preferably in consumer tech SaaS or mobile apps.
- Proven track record of acquiring and retaining paying users at scale through data-driven marketing strategies.
- Experience running and analyzing experiments (A/B tests funnel optimizations offer tests).
- Hands-on with tools like Google Analytics Mixpanel Amplitude or similar.
- Collaborative mindset - comfortable working cross-functionally with product analytics design and engineering.
An Ideal Candidates Profile:
- Experience marketing AI tools or browser-based products.
- Familiarity with pricing and packaging of subscription services.
- Global or multi-market campaign experience.
Interested
We are actively reviewing applications so apply now! We are looking forward to hearing from you.
Employment Type
Full Time
