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Plan execute and optimize digital marketing campaigns across channels including social media search engines (SEO/SEM) display advertising and email marketing.
Manage and maintain the companys website ensuring content is up to date and optimized for SEO.
Develop engaging creative and innovative content for social media platforms to increase brand awareness and engagement.
Monitor and analyze performance of digital marketing campaigns using tools like Google Analytics providing actionable insights and reports.
Conduct keyword research manage pay-per-click (PPC) advertising and optimize landing pages to improve conversion rates.
Collaborate with design content and sales teams to create cohesive campaigns aligned with business goals.
Stay up to date with the latest trends tools and best practices in digital marketing social media and SEO.
Manage email marketing campaigns including list segmentation template design A/B testing and performance tracking.
Support marketing events and initiatives as needed.
Qualifications :
Bachelors degree in Marketing Communications Business or a related field.
Proven experience (13 years) in digital marketing or a similar role.
Strong understanding of digital marketing channels and strategies.
Proficiency in digital marketing tools and platforms (e.g. Google Analytics Google Ads Meta Business Suite email marketing software).
Experience with content management systems (e.g. WordPress) and basic HTML/CSS is a plus.
Excellent written and verbal communication skills.
Strong analytical skills and attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creative mindset with a passion for digital trends.
Additional Information :
Work :
No
Employment Type :
Full-time
Full-time