Senior Manager, Media Strategy
Senior Manager, Media Strategy
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Position Summary
Headquartered in Englewood Cliffs N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its eco-conscious products practices and operations.Samsungs Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone Tablet PC Smartwatch Buds Smart Ring Samsung Health Samsung Wallet and more all powered by the groundbreaking Galaxy AI technology.
We are on a mission to change the game in the US boldly positioning Samsung as a culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life navigating complexity organizational nuances and always striving to make things better and push the boundaries of whats possible.
People Excellence Change Integrity Co-Prosperity
Role and Responsibilities
The Senior Media Manager serves as the frontline internal media expert for Samsung SEA and is responsible for the management and oversight of strategy planning activation and analysis of platforms such as Video (CTV OLV Linear) Biddable and Site Direct (Display/OLV) Paid Social Search (Engine and Non-Engine) OOH Audio/Radio and any emerging media/platforms. The position manages the external agency partner(s) drives internal and external communication of strategy plans timelines and budgets. Monitors campaign/channel delivery and overall campaign measurement and performance. Will play an integral role in support of the Head of Media and supervises the work and development of a Media Manager.
KEY RESPONSIBILITIES:
- COMMUNICATIONS PLANNING APPROACH:
- Keen understanding of the role media plays within the consumer marketing ecosystem how media performs alone how they perform together and how they are constantly changing
- Passion for understanding consumer behavior (qualitatively and quantitatively) with ability to translate into actionable strategies and plans
- Ability to develop and implement differentiated media strategies that connect paid owned earned and deliver exponential breakthrough and ROI from upper through lower funnel.
- Proven ability to develop media strategies (within the larger communications framework) that deliver on brand goals and objectives
- Experience developing campaign and channel specific measurement plans
- Identifies or creates new opportunities/partnerships that can meet business needs
- STRATEGIC THINKING:
- Function as the leader across strategy planning and buying of media building relationships with partners and key stakeholders
- Skilled at audience development and analysis
- Understands and can translate Business Objectives into Marketing/Media Objectives
- Realizes the keen importance of brief development and delivery towards getting the best work from partners
- Can leverage analytical fluency to find insights based on available data and reporting
- Approaches tasks and goal with a problem solving lens
- Will collaborate with the Media Director to enhance and improve Samsungs media practice
- Knows how to prioritize and build timelines to balance work and achieve goals
- Ability to work with Product and Integrated Marketing Teams to write clear briefs that cascade business -> marketing -> media objectives/KPIs
- ANALYTICAL FLUENCY:
- Comfort understanding and reviewing data sets (media and non-media) with an ability to hone insights from linear and non-linear information
- Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process
- Ownership of regular (weekly monthly quarterly) and insightful media performance analysis and impact on the business (Sales Revenue)
- Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)
- Can translate KPIs from objectives throughout the process and work to develop measurement plans
- Thirst to understand culture and consumer behavior holistically and translate it into media strategy
- Ability and willingness to critically think through objectives and explore alternative territories
- PRESENTATION & COMMUNICATIONS SKILLS:
- Adept and articulate when presenting
- Strong interpersonal communication skills
- Ability to present complex themes in simplified terms
- Support the Head of Media in training marketing and other internal teams on all things media
- RELATIONSHIP MANAGEMENT:
- Highly skilled at establishing rapport with co-workers understanding the interdependencies that exist between teams
- Drive innovative partnerships across key partners (Google Meta Reddit Spotify etc.)
- Responsible for building strong two-way relationships with agency partners
- Ability to balance publisher/partner relationships maintaining Samsungs interests central
CHARACTERISTICS OF SUCCESS
- DATA-DRIVEN DECISION-MAKER: Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
- PASSION: People with an infectious spirit who are passionate about the tech industry our consumers our brands our customers and winning. You see this job as a career and not just a job.
- ENTREPRENEURIAL SPIRIT: People who are inspired by innovation creativity and breakthrough thinking that challenges the conventional and fosters new ideas.
- DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
- CHANGE AGENT: Leaders that are agile courageous and push through conflict for speed to action. People that thrive under pressure take big risks deliver solutions remove barriers and lead the change
Skills and Qualifications
- Passion for Media manifesting in a passion for continuing media education
- Bachelors Degree
- A minimum of ten (10) years of media strategy planning and buying experience agency or client side with at least five (5) years working with large (Fortune 500) advertisers
- Strong fluency with all forms of media traditional digital and emerging
- Experience with media project management including presenting and reporting on media plans
- Solid data and analytical understanding and comfort
- Experience with Comms/Media brief writing and editing
- Strong project and people management skills
- At least three (3) years of experience in the direct management of team members including assisting in the development training and coaching
- Comfort with budget management and tracking
- This role is based in Plano TX office. Relocation to DFW area is required
- Samsung SEA believes in flexible work offering Fridays remote (WFH) and Monday-Thursday in office
- Annual air-travel may be 10%-15%
* Please visit Samsung membership to see Privacy Policy which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident please click here.
At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Senior Manager
Employment Type
Full-Time
