Senior Marketing Specialist
Senior Marketing Specialist
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1 Vacancy
Job Description
Not just a job but a career
Yokogawa award winner for Best Asset Monitoring Technology and Best Digital Twin Technology at the HP Awards is a leading provider of industrial automation test and measurement information systems and industrial services in several industries.
Our aim is to shape a better future for our planet through supporting the energy transition (bio)technology artificial intelligence industrial cybersecurity etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.
About the Team
Our 18000 employees work in over 60 countries with one corporate mission to co-innovate tomorrow. We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return we offer you great career opportunities to grow yourself in a truly global culture where respect value creation collaboration integrity and gratitude are highly valued and exhibited in everything we do.
Yokogawa a global leader in industrial automation measurement and control solutions is seeking an experienced Senior Marketing Specialist with a strong digital marketing background to join our Test and Measurement (T&M) Business. This role will execute strategic marketing initiatives to promote our power measurement products and data solutions such as oscilloscopes power analyzers and optical test equipment while managing and leading external vendors to amplify our global reach. Reporting to the Marketing Manager you will drive brand visibility demand generation and sales growth through innovative digital campaigns and vendor partnerships.
SUMMARY
The purpose of the role is to assist in lead generation through effective communication/promotion of Test and Measurement (T&M) offerings through digital and traditional marketing channels. The role would work closely with the Business Unit Manager or Product Marketing Managers (PMK) other Marketing Specialists and key stakeholders on new product launches and demand generation initiatives. They will direct the Digital team to deploy content and measure campaign effectiveness.
This role strikes an equal balance between creative (digital content creation and development) and operational (project management of content production) responsibilities.
Main Roles and Responsibilities:
This role will work directly with the Business Unit Manager or Product Marketing Managers (PMK). Principal roles and responsibilities will involve:
Lead content creation to support strategic marketing initiatives including all digital content (website images and copy social posts video webinars events etc.).
Hire onboard and manage external vendors negotiate contracts and ensure alignment with Yokogawas brand standards while ensuring high-quality deliverables on-time execution and budget adherence.
Designs and supports the creation of compelling sales materials including pitch decks release guides and product videos with a focus on creative and visually engaging content.
Plan and execute digital campaigns across platforms including SEO gated content PPC email marketing and social media to drive lead generation and engagement.
Collaborate with product managers and sales teams to craft customer-centric messaging that simplifies complex technical specifications.
Drive Marketing campaign planning and content develop with multi-channel optimization and assist in the design and publication of collateral.
Support marketing research and competitive analysis to identify digital trends customer preferences and opportunities for innovation.
Support trade shows webinars and virtual events highlighting Yokogawas measurement solutions.
Analyze campaign performance using tools like Google Analytics and Salesforce leverage data to optimize strategies and report ROI to stakeholders.
Work with the digital team to analyze consumer behavior adjust campaign content and messaging and develop digital tools and resources that enhance customer acquisition and retention.
Position Requirements:
Bachelors degree in Marketing Digital Marketing Business or a related field.
7 years of digital marketing experience with at least 3 years managing external vendors or agencies ideally in instrumentation electronic engineering or B2B technology.
3 years experience designing and implementing email/marketing automation campaigns through Account Engagement/Pardot (Salesforce).
Advanced proficiency with common web platforms content management systems (CMS) e.g. WordPress Teams etc. marketing automation platforms e.g. Pardot Marketo etc. and marketing metrics e.g. Google Analytics SEMRush etc.
Proven expertise in developing and executing successful digital campaigns across SEO SEM PPC email and social media platforms.
Basic proficiency in standard creative design packages e.g. Photoshop Illustrator InDesign Canva etc.
Demonstrated experience hiring leading and managing external vendors with strong negotiation and project management skills.
Exceptional communication and leadership skills with the ability to translate technical concepts into compelling digital content.
High level of attention to detail flexibility superior follow-through and the ability to embrace the unexpected.
Strong analytical mindset with experience using data to drive decisions and optimize campaign performance.
Ability to thrive in a fast-paced global environment while managing multiple projects and vendor relationships.
Knowledge of electronic test and measurement equipment and their applications in industries such as EV motors & drives optical communications & networking or renewable & battery power is a plus.
Proactive dependable self-starter who is self-aware and organized.
Willingness to travel up to 20% for industry events and departmental meetings.
Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse equitable and inclusive will actively recruit develop and promote people from a variety of backgrounds who differ in terms of experience knowledge thinking styles perspective cultural background and socioeconomic will not discriminate based on race skin color age sex gender identity and expression sexual orientation religion belief political opinion nationality ethnicity place of origin disability family relations or any other circumstances. Yokogawa values differences and enables everyone to belong contribute succeed and demonstrate their full potential.
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Required Experience:
Senior IC
Employment Type
Full Time
