Group Manager, Product Marketing
Group Manager, Product Marketing
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$ 146300 - 273200
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
We seek a highly motivated and strategic Product Marketing leader to join the Direct-to-Student team in Adobes Higher Education business. This is an outstanding chance to be on the team that is driving the D2C strategy for new product lines relevant to student audiences globally. You will use market trends and customer insights to build targeted audience segments expand personas & lineups craft compelling messaging and identify key use cases to increase market penetration.
What youll do
Develop and implement effective product marketing strategies that generate demand
Critically evaluate new growth opportunities and provide guidance on prioritization
Work closely with multiple cross-functional teams to plan implement and optimize. You will be expected to bring clarity and direction in a matrixed org while aligning teams with different goals and strong opinions around a common vision.
Build compelling product positioning value prop messaging and competitive differentiation to ensure Adobes products stand out in a competitive marketplace.
Lead market research efforts to understand customer needs market trends and competitive landscape providing actionable insights to the team.
Produce high-quality marketing content for acquisition through digital channels
What you need to succeed
Degree or a minimum of 12-15 years of experience that is equivalent
Proven PMM track record preferably within the tech or digital space
Outstanding communication and storytelling skills
Strong analytical approach with the ability to use data to make informed decisions
Entrepreneurial attitude with a passion for leading 0-to-1 marketing initiatives
Collaborative spirit and the ability to work effectively in a fast-paced environment
Passion for digital experiences and a deep understanding of Adobes product offerings
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .
Required Experience:
Manager
Employment Type
Full-Time
