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1 Vacancy
Position: Manager II Marketing
Reports To: Director of Marketing
Location: Milwaukee Wisconsin - HQ
Remote Type: Hybrid - 3 days in office / 2 days remote
SCOPE OF ROLE
Oversee integrated marketing for the Oil & Gas/Marine industry driving global campaigns for brand awareness lead generation pipeline acceleration and revenue growth. Manage strategic customer segmentation targeted campaigns and programs to expand global market share through new customer acquisition increased sales and retention and successful product launches. Align activities with business goals by understanding customer workflows and market needs.
The ideal candidate will have a proven track record in developing and executing global integrated marketing campaigns that build awareness generate leads accelerate pipeline opportunities and generate revenue.
MAJOR RESPONSIBILITIES
Establish and maintain credibility as a highly-valued subject matter expert in assigned responsibilities
Guide and collaborate with business stakeholders on a targeted go-to-market (GTM) plan for the assigned business portfolio covering market assessments marketing strategy segmentation and programs to drive lead generation upsell cross-sell and retention.
Collaborating with the Divisional Marketing teams and Product Managers to understand and refine market segment needs and customer personas for aligning product positioning and messaging.
Create resonating value propositions and messaging guidelines by translating research and divisional goals into actionable business insights demonstrating a robust understanding of markets customers industries products/services and competitors.
Suggest develop implement and assess marketing campaigns across diverse customer personas and sales channels including lead generation thought leadership programs webinars event marketing etc.
Cultivate expertise and impact in designated vertical markets and associated products to enhance marketing campaigns. Partner with product marketing and the team to strategize and oversee activities that draw target audiences to our content (blog posts whitepapers reports webinars infographics etc.).
LEADERSHIP COMPETENCIES
Customer Focus - We are seeking a candidate who excels in Customer Focus demonstrating the ability to build robust customer relationships and deliver solutions with a customer-centric approach. The ideal candidate will prioritize understanding and meeting customer needs ensuring satisfaction and actively contributing to the development and implementation of strategies that enhance the overall customer experience. Strong communication skills and a proactive mindset in anticipating and addressing customer concerns are essential for success in this role.
Business Insight - Capable of applying in-depth knowledge of business and the marketplace to drive the organizations goals forward. The ideal candidate will possess the analytical skills necessary to understand market trends competition and industry dynamics contributing valuable insights to strategic decision-making. The ability to translate business intelligence into actionable initiatives that support organizational objectives is a key requirement. The successful candidate will play a pivotal role in guiding the organizations growth and success through an evolutionary understanding of the business landscape.
Communicates Effectively - Expertise in communication leadership specifically in developing and delivering multi-mode communications. The successful candidate will excel in conveying a clear understanding of the unique needs of diverse audiences. This role requires the ability to adapt communication styles across various channels to ensure effective engagement and comprehension. Strong interpersonal skills and the capability to tailor messages to resonate with different stakeholders are essential for success in this position.
Instills Trust - Capable of gaining the confidence and trust of others through qualities such as honesty integrity and authenticity. The ideal candidate will exhibit transparent and ethical behavior fostering an environment where trust is a cornerstone of professional relationships. This role requires effective communication and interpersonal skills to establish credibility and inspire confidence among team members and stakeholders. The ability to lead with integrity and authenticity is paramount for success in this position.
Self-Development - This role requires a mindset of continual improvement a willingness to embrace challenges and the ability to adapt to evolving circumstances/priorities. The successful candidate will be dedicated to expanding their skills and knowledge contributing to a culture of ongoing learning and sharing within the team and organization.
MINIMUM QUALIFICATIONS
A bachelors degree in marketing or communication is required
5 years of experience in marketing programs and/or marketing campaigns
Have proven experience of managing B2B campaigns
Experience in Salesforce Pardot is preferred in setting up executing and analyzing campaigns
Experienced with SEO and SEM tactics keyword research and Google Analytics
Ability to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goals
Understand current marketing trends
Self-starter who is highly organized desire to learn and contribute
#LI-Hybrid #LI-AB-1
Regal Rexnord is a publicly held global industrial manufacturer with 30000 associates around the world who help create a better tomorrow by providing sustainable solutions that power transmit and control motion. The Companys electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Companys automation offering comprised of controls actuators drives and precision motors controls motion in applications ranging from factory automation to precision control in surgical tools.
The Companys end markets benefit from meaningful secular demand tailwinds and include factory automation food & beverage aerospace medical data center warehouse alternative energy residential and commercial buildings general industrial construction metals and mining and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions Power Efficiency Solutions and Automation & Motion Control. Regal Rexnord has offices and manufacturing sales and service facilities worldwide. For more information including a copy of our Sustainability Report visit .
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex/gender sexual orientation gender identity pregnancy age ancestry national origin genetic information marital status citizenship status (unless required by the applicable law or government contract) disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds perspectives and skills. If youd like to view a copy of the companys affirmative action plan for protected veterans/individuals with disabilities or policy statement please email you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail
Required Experience:
Manager
Full-Time