Head of Marketing
Head of Marketing
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Job Description
What we do
As part of the UniCredit Group Aion Bank and Vodeno will accelerate their digital banking offer in strategic markets and will act as a sandbox for innovation for the wider UniCredit Group. Aion Bank and Vodenos existing Banking-as-a-Service (BaaS) offering across key European markets including Germany and Poland will see the bank embed its services - ranging from account access and deposits to lending payments and loyalty programs - directly into non-banking digital platforms facilitating seamless customer experiences.
At Aion Bank our biggest strength is our peoplea team of highly intelligent creative and ambitious professionals who thrive in a fast-paced innovative environment. We believe in delivering results while fostering a culture of passion and collaboration.
We are currently looking for a Head of Marketing ready to join our adventure share our ambition and help shape the future of digital banking.
What you will be doing
Head of Marketing is a pivotal leadership role responsible for defining leading and executing Aion Banks overall marketing strategy to drive brand awareness customer acquisition engagement and retention across all segments and channels. The Head of Marketing will be instrumental in shaping the banks market presence ensuring brand consistency and leveraging data-driven insights to achieve ambitious growth targets. This role requires a visionary leader with a deep understanding of the digital financial landscape a passion for innovation and a proven track record of building and leading high-performing marketing teams.
Key Responsibilities:
Marketing Strategy & Leadership:
Develop and implement a cohesive marketing strategy aligned with company objectives.
Lead the marketing team across brand content product marketing digital and communications.
Partner with Sales Product and Customer Success to align go-to-market strategies across all solution offerings and geographies.
Monitor market trends customer insights and competitive intelligence to inform strategy.
Brand Management & Communication:
Oversee brand positioning messaging and identity across all touchpoints.
Lead PR media relations and corporate communications initiatives.
Ensure the development of high-quality digital marketing assets respecting the design system and branding guidelines and oversee their consistent application across the bank.
Digital Marketing & Growth:
Provide strategic direction for the development of digital marketing infrastructure and tools needed for operating various digital marketing channels: Google network social networks programmatic buying direct display affiliations comparison sites influencers and digital out-of-home campaigns.
Data Analytics & Market Intelligence:
Use data-driven approaches to measure and report on marketing effectiveness and ROI.
Drive proficiency in data-driven decision-making including KPIs ROI analysis and customer analytics.
Team Development:
Hire develop and mentor a high-performing marketing team.
Foster a culture of innovation accountability and collaboration.
Skills you should have
15 years of experience in marketing with a significant portion in the fast growing digital banks Fintech or highly regulated digital industries.
5 years of successful experience in a senior marketing role
Proven track record of leading and scaling high-impact marketing teams in fast-paced environments.
Experience leading go-to-market strategies during acquisitions and business transitions.
Deep understanding of digital transformation MarTech stacks (e.g. CRM CMS automation platforms) and performance marketing.
Experience using AI-powered marketing tools and personalization strategies.
Proficiency in data-driven decision-making including KPIs ROI analysis and customer analytics.
Proven ability to manage budgets agencies and cross-functional teams effectively.
Strong leadership skills with the ability to set a vision lead change and mentor a team providing coaching development and training.
Strong interpersonal and communication skills to influence internal and external stakeholders.
Background in global marketing and multi-market strategies.
Specific proven track record in leading a digital marketing team in the financial / fintech industry or e-commerce ideally in Poland.
What we offer
You will be provided anIndividual Development Budget dedicated to enhancing your professional skills.
You and your closest family will be covered with VIP-level private medical care which includes dental treatment and ahospitalisation package.
We care for our colleagues well being therefore we coverpsychological consultations if you ever feel you need such support.
Aion bank account without fee.
We co-sponsor your Multisport card and cover50% of its cost.
You will work on computer equipment that delivers the best user experience Apple MacBook.
Our office in Warsaw offers healthy snacks throughout the day.
Our process
Step 1:Talk with one of our Recruiters about your to date experiences and ambitions
Step 2:Meet with your future Team Manager to deep dive on the role specifics and our work environment
Our note to you
Please note that we may close a job posting early if we receive a large number of exceptional applications.
Good luck!
About us
Required Experience:
Director
Employment Type
Full-Time
