Regional Marketing Manager, Specialty
Regional Marketing Manager, Specialty
Posted on :
05-07-2025
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1 Vacancy
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Job Description
Description
Position at Thrive Pet Healthcare
Job Summary:
The Marketing Manager (Specialty) role oversees the Central and East marketing operations for Thrives emergency specialty and urgent care hospitals. This role collaborates with the brand creative communications and digital marketing teams to implement marketing programs demand generation campaigns and local community and referral veterinarians outreach while coaching the hospitals on best marketing and advertising practices that support revenue and visits growth.
Responsibilities:
Leading with Your Head
Understanding business solving problems and making decisions through inclusive contributions of others
- Grow year-over-year emergency specialty and urgent care hospitals performance through the adoption of effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians
- Grow year-over-year performance of key markets through in-network referrals market-level marketing tactics and brand awareness
- Utilize reports on B2B referrals to optimize the referral business of Thrives emergency specialty and urgent care hospitals
- Integrate any new hospitals or new hospital leadership into Thrives marketing programs
- Support the opening of new emergency specialty and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond
- Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
- Operate local marketing efforts within budget
Leading with Your Heart
Interpersonal aspect of leading with Emotional Intelligence(EQ) effective use of influence working together constructively and creatively
- Develop trust with field stakeholders such as practice managers medical directors and vet relations representatives at the hospitals and operations managers directors and VPs that support hospital operations
- Coach operations partners and hospitals leadership on marketing programs strategies and tactics that are appropriate for the hospitals goals with a focus on local vet relations such as local CE events lunch & learns in-person rDVM outreach rDVM events Foster a sense of belonging and collaboration among the hospitals in their region
- Support hospitals leadership with empathy and with a solution-oriented approach
- Balance hospitals support consumer and referring veterinarians needs
Leading With Your Hands
The art of bringing people together to leverage their skills talents and knowledge to achieve a common purpose with greater results
- Collaborate with operations partners to assess hospitals needs capacity and growth opportunities
- Collaborate with hospital leadership and vet relations representatives to drive hospital growth
- Collaborate with other marketing functional areas in creating new programs develop new local tactics and manage hospital-specific projects including supporting vet relations materials and toolkits
Key Qualifications:
- 5 years experience in field regional and veterinary referral marketing
- Knowledge of key marketing and advertising principles
- Strong analytical approach to evaluating attribution funnel metrics and campaign performance
- Solution-oriented and able to troubleshoot
- Experience with project management
- Organized collaborative self-starting and strong communication (written and verbal) skills
- Able to analyze work for improvements solicit and incorporate feedback
- Able to foster relationships with key stakeholders based on trust
- Knowledge of veterinary industry is a plus
Apply today!
At Thrive Pet Healthcare we celebrate and embrace the uniqueness and diversity of our team members pet parents and pets. We strive to create a diverse equitable and inclusive culture where all team members belong and feel empowered.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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