Trade Marketing Manager
Trade Marketing Manager
Posted on :
04-07-2025
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1 Vacancy
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Job Description
Are You Ready to Elevate Trade Marketing for a Leading Beverage Brand
A top organization in the FMCG sector is seeking a dynamic Trade Marketing Manager to drive BTL activations optimize customer investment and deliver profitable growth at point of sale.
Why This Role Matters
- High-Impact Visibility: You ll own the trade marketing agenda directly influencing sales market share and brand health at retail outlets nationwide.
- Cross-Functional Influence: Your work will bridge Sales Marketing and Customer teams ensuring cohesive execution of promotional investments.
- Strategic Growth: By optimizing budgets and activations you ll fuel profitable expansion for flagship brands in a competitive market.
Challenges You ll Embrace
- Balancing budget constraints with high-impact promotional activities.
- Driving category management principles across diverse customer segments.
- Ensuring flawless POS deployment and rapid issue resolution in a fast-paced retail environment.
Requirements
What You ll Do
- Budget & Strategy: Partner with Sales and Marketing heads to set and reallocate the annual trade promotion budget and brand promotional strategies.
- Activation Leadership: Plan and execute on- and off-trade activations ensuring point-of-sale market share growth under a win-win-win framework (customer shopper brand).
- Integrated Planning: Lead the Integrated Activity Planning (IAP) process and joint business planning with key customers.
- Team & Supplier Management: Motivate your trade marketing team oversee ATU performance and manage third-party customer marketing suppliers.
- Performance Monitoring: Forecast monthly promotional business and depletion versus plan highlight risks/opportunities and recommend optimizations.
- Strategic Advice: Guide price-change discussions gifting and VAP initiatives and additional investment decisions to maximize long-term profitability.
Who You Are
- Experienced Leader: 5 years in trade marketing or category management within FMCG or retail ideally in beverages.
- Analytical & Commercial: Strong P&L understanding budget management and ability to translate market data into actionable plans.
- Collaborator: Excellent stakeholder management able to align Sales Marketing Procurement and external partners.
- Activator: Creative planner with a get-it-done mindset for seamless execution of POS materials and promotions.
- Communicator: Clear presenter and negotiator adept at building consensus on business-critical issues.
Benefits
What s on Offer
- Competitive Package: Market-aligned salary performance bonuses and benefits.
- Career Development: Opportunity to lead trade marketing for a globally recognized brand.
- Collaborative Culture: Work with a passionate team dedicated to innovation and excellence.
Ready to Drive Trade Marketing Excellence
Apply using the link below.
Employment Type
Full Time
Key Skills
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