Roles & Responsibilities:
- Stakeholder mapping and formulate PR and Communication Strategy around the engagements with key stakeholders.
- Create PR and Communication Strategy in line with regional communication guidelines keeping country context in mind.
- Engage with print and electronic media proactively to achieve PR coverage to increase corporate brand value.
- Create visibility and recognition for the organization through a strong presence on different national platforms (industry academia and award-giving organizations).
- Give advertisements to influential media/associations to increase visibility.
- Create success stories of farmers and Syngenta Value Added Services and spread them across the board.
- Increase corporate and employment brand value through impactful posts on Syngenta Global LinkedIn.
- Draft MOUs/Agreements for collaborating with concerned stakeholders.
- Write letters to associations and influential chambers to influence policies.
- Create articles on burning issues and publish in influential print and online media.
- Ensure media placements - interviews in print digital and electronic media.
- Create AV on events/milestones.
- Create Sustainability action plan and undertake projects having qualitative and quantitative impacts and share sustainability impacts with key stakeholders through appropriate media.
- Lead sustainability projects: develop training materials and monitor impact & collaborate with local partners Govt stakeholders for program success.
- Project proposal impacts and content development: develop sustainability project proposals conduct impact assessments and create content & design metrics to evaluate program effectiveness.
- Monitor and report on sustainability metrics and progress: Establish KPIs and collect relevant data prepare regular sustainability performance reports & ensure compliance with sustainability standards.
- Collaborate with stakeholders to promote sustainable farming practices: Engage with farmers communities and government agencies organize workshops and field demonstrations & build rapport with NGOs and chambers of commerce & industries.
Qualifications :
Educational Requirements: Graduation in Mass Communication Marketing Agricultural Science.
Experience Requirements :
- Minimum 7 plus years of hands-on experience in Creating and executing Communication Strategy.
- Handling print and electronic media and handling journalists.
- Creating articles success stories and advertorials.
- Increasing corporate brand value.
- Experience in agro-input industry will be encouraged.
Additional Information :
Must be able to travel frequently.
Remote Work :
No
Employment Type :
Full-time