Marketing & Communications Manager
Marketing & Communications Manager
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$ 73495 - 115378
1 Vacancy
Job Description
Job Summary
$73495 - $115378 / year DOQ Full-Time County Benefits
Manages the development and implementation of the librarys marketing and communications including traditional and digital media strategies for all library divisions projects collections programs and facilities.
Responsibilities:
- Responsible for the effective supervision of assigned staff to include selection performance management employee relations
training prioritizing and assigning work and related activities. - Oversees and coordinates the direction and development of all public information communication and marketing efforts.
- Develops implements and evaluates a comprehensive marketing strategy and brand identity to effectively tell the librarys story
and communicate the librarys services collections and programs. - Conducts surveys and works with focus groups neighborhoods organizations and institutions to respond to community needs.
- Manages library website including coordinating the web team web design content presentation and visual elements; works with
library vendors to coordinate website construction updates and app development. - Collaborates with library director and staff to ensure WRLs identity and brand is relevant compelling and is fully aligned with its
strategic goals; evaluates trends assesses new data and keeps up-to-date with website design marketing and branding; assists
Friends of the WRL Foundation in the development of compatible marketing and informational materials. - Identifies and applies for state and national library awards and system recognition; supports project needs initiatives strategic
goals and participates on library-wide committees as needed. - Coordinates scheduling promotion and presentation standards for all library gallery spaces ensuring alignment with WRLs brand programs and community engagement goals.
- Performs other duties as assigned.
Qualifications:
- Any combination of education and experience equivalent to a Bachelors degree in marketing communications graphic and
commercial design or a closely related field; experience in communications producing digital and printed marketing materials
developing and implementing a comprehensive dynamic marketing and brand strategy. - Must possess reliable transportation to work site(s).
- Knowledge of leadership techniques principles and procedures to assign work schedule supervise train and evaluate the work of
assigned staff; principles and processes for providing customer service including setting and meeting quality standards for services
and evaluation of customer satisfaction. - Knowledge of effective public relations practice methods and techniques; knowledge of effective training practices methods and
techniques; knowledge of Internet site management and programming html preferred. - Knowledge of marketing principles and digital content creation as part of an integrated marketing campaign.
- Hands-on knowledge of the creative process graphic design elements webpage design and brand development.
- Skill and experience with WordPress Adobe and other digital tools in developing and maintaining webpages and other digital
content; computer software especially Microsoft Office Suite. - Ability to effectively communicate concepts and feedback to designers and content producers.
- Ability to be innovative self-motivated creative entrepreneurial and energetic; establish and maintain effective working
relationships with staff members the public media and vendors; appropriately handle sensitive information and maintain
confidentiality; engage with staff across all library divisions and with the librarys strategic goals and directions; work
collaboratively as part of a team on a variety of projects.
Job Locations & Conditions:
- Duties are performed primarily in an office setting.
- Eligible for regular telework.
- Requires the ability to travel among various work sites.
- Performs work safely in accordance with department safety procedures and County Safety Program; operates equipment safely and
reports any unsafe work condition or practice to supervisor. - May be required to report to work to serve customers during emergency conditions; may be assigned to report at a different time
and location and to perform different duties as necessary.
Click here for full job description. Accepting applications until position is filled. Cover letters and resumes may also be attached but afully completed application is required for your application to be considered. ** Open Until Filled **
James City County is dedicated to building a diverse workforce and is committed to providing reasonable accommodations. If you need assistance with completing the employment application please contact the HR Department at or email
Required Experience:
Manager
Employment Type
Full-Time
