Communications Ecosystem Planning Manager
Communications Ecosystem Planning Manager
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1 Vacancy
Job Description
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment It takes more than offering average products run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.
Make our claim your challenge - whether in Gtersloh Melbourne or Singapore! Become one of more than 23000 Miele employees in 50 countries around the
world who are committed to making our products even better every day - and help us to expand our innovation leadership.
About Your Workplace
Successful management and implementation of Paid-Owned-Earned (POE) planning tasks with a focus on three specific areas:1: Design & development of central P.O.E ecosystem with focus on all POE touchpoints in close collaboration with all relevant functions.
2: Creation & delivery of modern communications planning techniques (central development) eg. Frameworks models approaches.
3: Requirements led success & optimization programm covering all POE touchpoints.
Key responsibilities:
POE ECOSYSTEM DEVELOPMENT
- Define holistic POE ecosystem (central) to cover all customer needs & communication topics / touchpoints
- Set clear role for touchpoint guidance across ecosystem (through collaboration with Media Social Digital & Content teams)
- Provide guidance for Countries (VGs) who adopt a POE model (how to activate the role of specific touchpoints)
- Integrate distributor channels into all POE ecosystem development
COMMS PLANNING TECHNIQUES
- Embed a Communications Planning mindset into Business Units (BUs) and Country (VG) teams ( approach to all touchpoints that leverages strength of touchpoint to deliver against a set goal)
- Lead development of communication approaches that address different customer purchase journeys across major Miele categories
- Embed operational communication planning tasks into media & marketing process (eg. Role for Comms) working closely with Countries (VGs)
SUCCESS & OPTIMISATION
- In collaboration with Media team develop framework / approach for guidance in how to assess communications performance data and interpret action points.
What success will look like in two years:
- POE ecosystem defined with clear role for touchpoints.
- Comms Planning process embedded into central marketing operations.
- Definitive approach to interpreting comms success & optimization.
Key performance measures for position:
- Contributes to increase in brand KPIs / health.
- Embedding of single holistic POE ecosystem.
- Integrated success & optimization approach.
Competencies/Skills for position:
- Bachelor/Master (Philosophy History Marketing Economics or equivalent).
- 5 years experience as Communications / Media / Ecosystem planner.
- Some in-house experience preferred but not essential.
- Strong collaboration and alignment skills.
- Ability to put customer first in all decision making.
- High business acumen & strategic mindset.
- Experience developing integrated planning work.
- Ability to operationalize clear communications planning processes.
- Strong written communication skills.
- Self starting optimistic solution focused does not stumble when faced with challenges.
Start:
Required Experience:
Manager
Employment Type
Full-Time
