VP Product Marketing (onsite Redwood City preferred)
VP Product Marketing (onsite Redwood City preferred)
Posted on :
04-07-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 200000 - 230000
Vacancy
1 Vacancy
Posted on :
04-07-2025
Job Description
COMPANY OVERVIEW
Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent intelligent and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed scale and performance while reducing the cost of security analytics. Anomali combines ETL SIEM XDR SOAR and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention.
Do more with less. Be Different. Be the Anomali.
Learn more at.
POSITION SUMMARY
The Vice President Product Marketing will be an experienced executive responsible for designing planning implementing and managing the overall product marketing strategy. In addition to a solid understanding of the cybersecurity domain the role will define Anomalis positioning messaging and competitivedifferentiation. This role will be essential in building a product marketing department focused on accelerating go-to-market clarity to drive differentiation and growth including Analyst Relations. The ideal candidate is a seasoned marketing leader with experience in high-growth organizations and in building efficient scalable and profitable rocket-ship growth. A track record in defining new market categories and supporting the development of multi-touch targeted marketing campaign strategies and demand generation teams is a must.
RESPONSIBILITIES:
Develop and manage Anomalis core use case messaging and positioning.
Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement including sales enablement and campaign tracking.
Develop and manage Analyst Relations as a critical growth component
Manage the marketing product launch process including acting as an evangelist for new product capabilities.
Understand market trends customer requirements product use cases and buying behavior supporting corporate strategic and tactical campaign activities.
Day-to-day and long-term management of our competitivelandscape with the ability to adjust messaging positioning and supported collateral to maintain competitive differentiation.
Develop and curate campaign and sales enablement assets including presentations videos demos solution maps white papers data sheets for learning purposes.
Educate the market about Anomalis value offerings through multiple collateral such as demos white-papers workshops presentations and technical blogs driving views of that content
Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali.
Craft engaging audience-specific content including case studies solution briefs web content presentations data sheets whitepapers and sales playbooks that can be utilized globally.
REQUIREMENTS:
Successful candidates will have the following experience:
15 years of experience in product marketing and related marketing functions in the software industry preferably within the cyber security field / SAAS required. Combination of public company and VC backed experience is a plus.
Track record in building new categories and or pivoting categories.
Deep understanding or the security market andcompetitivelandscape.
Experience building trusted relationships with executive sponsors and end users.
Prior experience developing and managing Analyst Relations
Technical background or clear understanding of a product lifecycle
Bachelors degree in computer science marketing business or related area; MBA is a plus.
Proven record in building getting buy-in and executing marketing plans and staying focused on getting it done in a fast-moving technical environment.
Able to coordinate across many teams and perform in fast-moving environment.
Demonstrated experience building credibility with and delivering results for product teams sales teams and customers/partners.
Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
Uses data to measure results and inform decision making and strategy development.
This position is preferred onsite working at our Redwood City office. Currently we are working a hybrid schedule Mon/Tue/Wed onsite and Thu/Fri remote.
LEADERSHIP CAPABILITIES
Communicates and influences - Clearly communicates information and ideas to individuals and teams in an articulate focused and compelling way.
Willing to offer intellectual mindshare. Executive presence and mindset with the ability to roll up sleeves when necessary.
Excellent communication skills able to present negotiate and influence at C-level. Exceptional networking relationships building and influencing skills.
Analytical and instinctual - Compares information from multiple sources to identify core issues. Uses data to make decisions but also understands that instinct plays a part in innovating. Always uses good common sense.
Business acumen - Deep understanding of the cyber security market SaaS products and experience driving revenue in a product marketing organization with the ability to draw from personal experience to make recommendations.
Builds and maintains high performing teams - Attracts develops engages and retains talented team members by creating an environment where people can realize their full potential.
Equal Opportunities Monitoring
It is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability qualifications and aptitude. We select those suitable for appointment solely on the basis of merit without regard to an individuals disability race color religion sex sexual orientation gender identity national origin age or status as a protected veteran. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented.
If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position contact our Recruiting team at.
Compensation Transparency
$200000 - $230000 USD
Please note that the annual base salary range is a guideline and for candidates who receive an offer the base pay will vary based on factors such as work location as well as knowledge skills and experience of the candidate. In addition to base pay this position is eligible for benefits and may be eligible for incentive compensation and/or equity.
Required Experience:
Exec
Employment Type
Full-Time
Key Skills
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