Director of Marketing and Communications
Director of Marketing and Communications
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
PRIMARY PURPOSE:
To oversee the branding and marketing of the district through marketing campaigns District website District Social Media Live-Streaming community outreach advertising revenue-generating sponsorships and print and electronic materials that generate support of the Districts needs goals objectives and its position as the District of Choice.
QUALIFICATIONS:
Education/Certification:
Bachelors Degree in Marketing Journalism Communications or related field required
Masters Degree preferred
Special Knowledge/Skills:
Proficient in marketing writing and public relations work. Proficient in marketing methods involving social media television live streaming radio and print. Proficient in creating high end marketing graphics and other materials. Proficient in community relations media relations advertising and crisis communications.
Experience:
Four (4) years experience in Journalism Marketing and/or Community Relations required
MAJOR RESPONSIBILITIES AND DUTIES/ESSENTIAL FUNCTIONS:
- Ensure that the office of Marketing and Communications operations are supportive of the instructional goals of the district.
- Promote a positive caring environment while demonstrating behavior that is professional ethical and responsible.
- Create and market reports and other promotional materials related to the performance of the district and articulation of district goals and objectives.
- Serve on Superintendents Executive Leadership Team as a sounding board regarding the Districts marketing and community outreach needs.
- Supervise marketing and branding of the district through the creation of marketing campaigns and marketing materials that include print video radio and electronic formats on the website social media marquees scoreboard and facilities and through community-outreach District and community events.
- Oversee creation of print video radio and electronic publications and productions including District magazines booklets newsletters e-newsletters e-newscasts banners pull-up banners brochures flyers advertisements info-graphics website postings social media postings marquee postings marketing stories and other publications.
- Supervise crisis and other communications through School Messenger for targeted text audio and email messaging to parents and staff.
- Supervise media relations during the regular course of business and during crisis to accuracy timeliness and appropriateness.
- Supervise advertising and revenue-generating contractual sponsorship agreements throughout the district through the use of facilities scoreboard marquees events mobile devices website apps e-newsletters banners videos as well as print video and online resources.
- Supervise the management of the district website for dissemination of information for accuracy timeliness and appropriateness stylistic and artistic appeal and effectiveness of interactive media.
- Supervise the management of the district social media for dissemination of information for accuracy timeliness and appropriateness stylistic and artistic appeal and effectiveness of interactive media.
- Supervise the management of the districts cable access television channel YouTube channel and live streaming including the production of broadcast informational programming marketing videos TV and Radio commercials TV and Radio public service announcements and TV series that air at District events on the District channel website and social media on area television stations and at local cinemas.
- Serve as General Manager of the district television studio Cable Access Channel and YouTube Channel by determining overall scope of work and goals and by monitoring quality control.
- Serve as Executive Director during the production of special events including General Assembly and the Football Fan Experience to include live presentations multi-camera production video production advertising sponsorships etc.
- Write speeches as needed for Superintendent and Board including for graduations general assembly special events community events etc.
- Develop application entries for competitive titles and honors including Board of the Year District of the Year Superintendent of the Year H-E-B Excellence in Education etc.
- Create and supervise Demonstration Tours and requests for special visits and presentations that market the Districts strengths.
- Supervise coordination of Superintendents Speakers Bureau including presentations to media and area organizations.
- Supervise the districts Back-to-School General Assembly Partners in Excellence Program Teacher of the Year Program Student Ambassadors Program Student Presidents Council including related meetings selection committees and events-planning.
- Evaluate job performance of employees and develop training options and/or improvement plans as needed.
- Supervise budget and monitor effectiveness of programs to ensure efficient management of District resources.
- Serve as district liaison to the community at large including the McAllen Education Foundation PTA/O Superintendents Parent Advisory Group and city-wide marketing efforts.
- Implement the policies established by federal and state law State Board of Education rule and the local board policy in the community relations area.
- Articulate the districts mission and goals in the area of information to the community initiate activities to meet identified needs and solicit community support in realizing the mission.
- Follow McAllen ISD customer service standards.
- Perform other duties assigned by immediate supervisor (primary evaluator).
Working Days: 226
Daily Rate pay range:
Minimum: $410.00
Maximum: $572.04
Note:Starting pay for a new hire in a pay range plan will be determined individually based on each persons job-related experience and salaries paid to peer employees in the same position with similar experience.
Required Experience:
Director
Employment Type
Full-Time
