Marketing Director

We are seeking a passionate and dynamic marketing leader with a track record of driving highly successful teams across multiple projects. Working alongside the commercial and marketing VPs the individual will be a key contributor to business strategy providing ideas and insight to drive continuous improvement and develop new initiatives.  

As our Marketing Director for Portfolio 3 you will manage a large team of senior managers marketing executives and specialist functions and will be a skilled marketing strategist able to inspire creativity and enthusiasm in others. You will need to be both highly creative and strongly analytical.  You are data-oriented with a history of testing and optimisation and exceptional attention to detail. You will also bring extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced dynamic environment. 

What you will do

Key responsibilities: 

• Ensure strategic marketing objectives are identified and achieved 
• Act as a change management ambassador demonstrating a positive and constructive attitude towards challenges and change 
• Share best practice within the team and wider Global Exhibitions business 
• Ensure the team has the appropriate skills and resources to deliver agreed objectives 
• Actively contribute to the strategic plans for products within the portfolio 
• Manage a cross functional marketing team which includes; event marketers digital marketing managers designers content developers social media and audience development 

Key Performance Indicators: 

• Devise and deliver innovative consumer and B2B marketing campaigns to achieve pre-determined objectives/targets 
• Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities 
• Marketing team works collaboratively with other departments to deliver shared objectives 
• Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning 
• Main Duties & Responsibilities: 
• Leadership 
• Member of the portfolios management team 
• Represent the Portfolio across ME and divisional groups on marketing digital data and customer insights 
• Portfolio Sponsor for GDPR 
• Active role in the development and implementation of Corporate/EMEA initiatives 
• Work with portfolio management to develop value propositions and messaging to drive engagement and conversion 
• Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding cross marketing key account management first time exhibitor experience etc) 
• Understand recent customer survey feedback and apply this information to marketing strategies 
• Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate 
• Share marketing case studies and best practice from across the EMEA business by forging collaborative relationships with marketers from across the division 

Leadership & Management:

• Lead a team of marketing and digital managers across a portfolio of products 
• Provide guidance feedback and inspiration to the team 
• Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs event and divisional strategy 
•  Work with line reports to develop skills and competencies and ensure they have a clear development roadmap 
•  Develop succession plan to identify top talent flight risks and guarantee continuous delivery from the team 
• Champion the adoption and optimisation of marketing technology solutions 
• Cultivate and demonstrate a high-performance culture within the marketing team 
• Campaign Strategy & Delivery 
•  Lead the portfolios marketing strategy. Responsible for the marketing data and digital portfolio strategy and delivering strategic show marketing 
•  A clear understanding of the businesss overall mission how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results 
• Responsible for best practice and knowledge sharing (marketing digital data and customer insights) across the portfolio and the ME business 
•  Take the lead and document the results of pilot projects and testing 
• Develop the capabilities of marketing across the portfolio integrating technology into the strategy and tactical delivery. Ensure team are equipped with the skills to deliver a fresh campaign strategy 
• Manage budgets and allocate resources amongst projects 
• Demonstrate and encourage creative approaches using market intelligence and apply it to show content to create unique and engaging visitor experiences 
• Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results 
• Identify trends in data to encourage teams to do more of what works and less of what doesnt; navigating the move away from opinion-driven decision making to data-driven decision making 

Qualifications :

What you will bring

• You have significant marketing leadership experience and are an excellent people manager with strong experience of managing a high-performing senior team (managing managers) 
• You bring extensive experience in consumer marketing ideally in the events and/or exhibitions industry 
• Youre great at building relationships with partners and stakeholders and know how to manage senior stakeholders to develop and maintain long-term successful productive relationships 
• You can demonstrate a thorough understanding of and experience in digital (PPC SEO online advertising) and direct marketing 
• You can evidence database development and growth including segmentation / advanced targeting 
• You have significant exposure to design and print suppliers/agencies and know how to get the best out of the partners and vendors you work with  
• You have an analytical and questioning mindset and excellent verbal and written communication skills 
• You are deadline and target-driven and thrive in a pressurised environment 

What would be helpful

Experience of:

• Using marketing automation technology 
• Using Eloqua and/or Adobe Experience Manager 
• Working with CMS platforms 
• Managing social media through scheduling platforms such as Sprout Social or Hootesuite etc.
• Social media listening and sentiment analysis 
• Marketing analytics and reporting platforms (Google Analytics/Adobe or others) 
• B2B Events/Exhibitions marketing  
• Formal business/marketing training or degree/higher education qualification

We work hard to make sure life at Tahaluf is rewarding supportive and enjoyable for everyone. Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen.

Additional Information :

What you will get

• Medical Insurance for individual and family
• Annual leave 28 days 
• School fees contribution 40000 SAR per child per year up to a max of three children  
• Wellbeing Benefits  
• Remote working on Sundays  
• Working anywhere 2 months every year
• Family visa costs* (up to a max of three children) 
• Individual annual flight allowance* (Expat only) 

International Relocation Package*: 

• Paid flight to Riyadh (for you and your dependents) 
• 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a one-off payment of SAR 5000 
• SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices 

 Local Relocation Package*:  

• Paid flight to Riyadh (for you and your dependents) 
• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a one-off payment of SAR 5000 
• SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible 

We dont just accept difference we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes please let us know.

Remote Work :

No

Employment Type :

Full-time