Lead - Partner Marketing
Lead - Partner Marketing
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Job Description
About the Role:
We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role you will collaborate closely with alliances sales and global marketing teams to plan and execute campaigns that generate pipeline increase brand visibility and accelerate partner-influenced revenue.
You will be the strategic lead for marketing programs across key partner typesresellers system integrators technology alliances and cloud platforms.
Key Responsibilities:
Partner Strategy & Planning
Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities
Identify opportunities for co-branded campaigns joint events product launches and content marketing
Collaborate with partner managers to define KPIs and engagement goals
Demand Generation & Campaign Execution
Build and manage joint campaigns: digital ads email nurtures webinars solution briefs and in-person events
Track and optimize campaign performance to improve ROI
Work with content design and digital teams to support execution
Co-Marketing & MDF Management
Manage Market Development Funds (MDF): budgeting partner enablement approvals and claims
Provide partners with campaign-in-a-box materials and templates to simplify execution
Track partner-sourced and influenced pipeline and report results
Partner Enablement & Communications
Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards case studies decks etc.
Drive regular communication via newsletters portals and webinars
Support onboarding of new partners with go-to-market playbooks
Analytics & Reporting
Measure and report on partner marketing performance (pipeline leads ROI)
Share insights and best practices across regions and internal stakeholders
Qualifications :
58 years of experience in B2B marketing preferably with experience in partner or channel marketing
Strong knowledge of co-marketing models and working with resellers ISVs or alliances
Proficient in using tools like Salesforce HubSpot/Marketo Google Analytics and Excel
Exceptional project management communication and cross-functional collaboration skills
Experience managing MDF programs is a plus
Comfortable working in a fast-paced metrics-driven environment
Bachelors degree in Marketing Business or a related field (MBA is a plus)
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
