drjobs Senior Manager, Customer Marketing

Senior Manager, Customer Marketing

Employer Active

1 Vacancy
drjobs

Job Alert

You will be updated with latest job alerts via email
Valid email field required
Send jobs
Send me jobs like this
drjobs

Job Alert

You will be updated with latest job alerts via email

Valid email field required
Send jobs
Job Location drjobs

Lexington, KY - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

The Senior Manager Customer Marketing leads global customer events and executive engagement programs designed to deliver exceptional experiences that foster a vibrant community of advocates and deliver measurable outcomes. You will bring a strong background in experiential marketing and program management to lead our strategy for customer advisory boards the annual user conference and executive customer briefings.

This newly created role reports to the VP of Customer Marketing & Corporate Events. You will join a passionate and growing team committed to engaging and building relationships with over 42000 global customers.

What Youll Do:

  • Customer Advisory Board: Develop the customer advisory board into a robust program that shapes business strategy informs future product and service development and fosters personal connections among participants. Work with regional leaders to ensure consistent execution on a global scale for customer selection event planning agenda setting and follow-up communications.

  • User Conference & Regional Roadshows: Lead the strategy planning and delivery of the flagship user conference including audience acquisition onsite engagement content/speaker management post-event follow up and reporting. Collaborate with regional field and customer marketing teams to define and deliver local roadshows.

  • Customer Briefings: Design a program that offers a best-in-class experience for customer visitors to our North America and EMEA corporate offices ensuring meetings are executed with excellence and consistency. Develop and maintain scalable program templates briefing content and preparation guides. Manage relationships with internal subject matter experts and external speakers to secure relevant engaging presenters. Partner with facilities IT and vendors to manage seamless event logistics venue setup and a superior visitor experience.

  • Customer Feedback & Relationship Building: Champion the voice of the customer across all programs ensuring feedback loops to internal teams are actionable and tracked for impact. Share feedback with product management product marketing customer success sales and executives in a timely and structed manner to inform go-to-market strategies.

  • Performance Tracking: Track program performance through attendee feedback and key metrics related to pipeline impact and customer retention. Identify opportunities for continuous improvement to enhance customer experience and program effectiveness. Provide regular reports and insights to leadership to inform strategic decision-making and resource allocation.

What Youll Bring:

  • 8 yrs of customer marketing or event management experience preferably in B2B SaaS or cybersecurity space

  • Ability to lead manage & optimize multiple global customer engagement programs

  • Clear understanding of best practices and ability to apply creative thinking to develop engaging customer content

  • Proven track record managinghigh-level customer experiencesinvolving C-level participants and strategic accounts and preparing senior executives for external engagements.

  • Strong executive presence and the ability to build credibility with both internal and external stakeholders.

  • Ability to apply customer insights with competitive analysis to identify opportunities to improve engagement and create distinctive customer communications

  • Demonstrate active listening synthesize information effectively communicate and present with confidence to various internal stakeholders

  • Strong project management skills highly organized with the ability to execute on time and on budget

  • Familiarity of marketing technology platforms and systems that include 6Sense Marketo Salesforce and Gainsight

  • Willingness to travel 30% of the time (domestic and international).

  • Bachelors Degree in Marketing or related discipline.

#LI-ND1

DEI Statement

Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.

Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.

If you require any adjustments or accommodations due to a disability or any other reason that may help you in your interview process please let us know by emailing

Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.


Required Experience:

Senior Manager

Employment Type

Full-Time

Company Industry

About Company

Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.