Marketing Specialist, Coverstore (Hybrid)
Marketing Specialist, Coverstore (Hybrid)
Posted on :
04-07-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
04-07-2025
Job Description
This is a hybrid position working three days in the office in Carrollton Texas.
AtCoverstore our mission is to protect what you love. We are passionate about creating the highest quality cover storage organization and decorative solutions for your every day. Long recognized as a market-leader we never settle for less and are keenly focused on the details that set us apart from the rest. We continue to invest in innovative products and services like made-to-order custom covers that will help our customers protect their most cherished belongings for years to come.
Since 2005Coverstorehas sold millions of cover storage and lifestyle products to households around the world. We have also created products for and partnered with thousands of businesses including United Airlines Texas A&M University Fenway Park Beverly Hills Hotel SoHo House Rosewood Hotels Microsoft Polywood Agio Franklin BBQ and more.
The Marketing Specialist plays a key role in planning and executing brand marketing initiatives for Coverstore by developing engaging campaigns that drive sales and creating informative content that highlights the quality functionality and benefits of our products. This role focuses on crafting persuasive written content and partnering with the Creative Studio team to bring ideas to life visually through video photography and other creative formats. By delivering clear helpful and compelling messaging the Marketing Specialist ensures customers feel informed confident and supported throughout their buying journey reinforcing Coverstore as the trusted expert and leader in protective solutions.
This position works cross-functionally with the Merchandising Customer Acquisition and Creative Studio teams to maintain brand consistency maximize content performance and execute marketing initiatives on time and within budget. The ideal candidate is detail-oriented highly organized and driven by a passion for storytelling and customer education.
Duties and responsibilities
Campaign Planning & Execution
Content Strategy & Development
Brand Positioning & Authority
Project Management
Qualifications
Employee Benefits
About the Business
DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company It means working alongside a diverse team of creators marketers analysts developers designers and innovators. It means overseeing the complete end-to-end product lifecycle. With our headquarters in Carrollton Texas and a wholly owned manufacturing facility in Asia DC International is uniquely positioned to create a great customer experience from start to finish.
Since 2005 our mission has been simple: to bring customers products that matter. We do this by marrying timeless design innovative technology and an unwavering commitment to quality. Over the last 15 years we have grown from a small family business into one of the industrys leaders in product excellence and superior service. Despite our success we never forget our humble beginnings and the customer-first values upon which we were founded.
AtCoverstore our mission is to protect what you love. We are passionate about creating the highest quality cover storage organization and decorative solutions for your every day. Long recognized as a market-leader we never settle for less and are keenly focused on the details that set us apart from the rest. We continue to invest in innovative products and services like made-to-order custom covers that will help our customers protect their most cherished belongings for years to come.
Since 2005Coverstorehas sold millions of cover storage and lifestyle products to households around the world. We have also created products for and partnered with thousands of businesses including United Airlines Texas A&M University Fenway Park Beverly Hills Hotel SoHo House Rosewood Hotels Microsoft Polywood Agio Franklin BBQ and more.
The Marketing Specialist plays a key role in planning and executing brand marketing initiatives for Coverstore by developing engaging campaigns that drive sales and creating informative content that highlights the quality functionality and benefits of our products. This role focuses on crafting persuasive written content and partnering with the Creative Studio team to bring ideas to life visually through video photography and other creative formats. By delivering clear helpful and compelling messaging the Marketing Specialist ensures customers feel informed confident and supported throughout their buying journey reinforcing Coverstore as the trusted expert and leader in protective solutions.
This position works cross-functionally with the Merchandising Customer Acquisition and Creative Studio teams to maintain brand consistency maximize content performance and execute marketing initiatives on time and within budget. The ideal candidate is detail-oriented highly organized and driven by a passion for storytelling and customer education.
Duties and responsibilities
Campaign Planning & Execution
- Own and manage the integrated marketing calendar to ensure all content and campaigns are launched on time on brand and within budget.
- Plan and execute multi-channel campaigns across email paid media social media direct mail and emerging platforms.
- Collaborate closely with Customer Acquisition and Merchandising teams to align content strategies with promotional plans product launches and revenue targets.
- Support the execution of the direct mail program from content development to performance analysis.
- Track and report on content and campaign KPIs using insights to optimize future efforts and maximize results.
Content Strategy & Development
- Plan write and launch content across the website email social media direct mail and other channels ensuring all messaging is clear informative and aligned with the Coverstore brand voice.
- Collaborate with merchandising to develop compelling content for new product launches and promotions.
- Provide clear detailed content briefs to the Creative Studio for visual asset development and product imagery ensuring visuals align seamlessly with campaign objectives.
- Optimize all content for organic traffic growth and search visibility leveraging SEO best practices and keyword insights.
- Craft persuasive product copy how-to guides educational resources and other content that showcases product quality and helps customers make informed purchase decisions.
- Use customer insights feedback and performance data to refine messaging and identify new content opportunities that address customer questions and drive engagement.
- Regularly update and maintain content to reflect the latest product information features and seasonal relevance.
Brand Positioning & Authority
- Bring the Coverstore brand to life through storytelling and educational content that reinforces our position as the leading expert in protective solutions.
- Partner with the Creative Studio to maintain and evolve brand guidelines ensuring consistency across all touchpoints.
- Use customer personas and journey insights to create content that resonates at every stage of the buying process.
- Support brand health initiatives including monitoring awareness and sentiment and provide actionable insights to inform strategy.
Project Management
- Lead cross-functional content projects coordinating deliverables timelines and communications with internal teams and external partners.
- Maintain organized schedules and workflows to keep initiatives on track and aligned with broader marketing goals.
Qualifications
- Bachelors degree in Marketing Merchandising Digital Media or related field
- 5 years of experience in marketing content creation or ecommerce-focused roles
- Proven success executing high-impact multi-channel marketing campaigns
- Strong analytical skills with the ability to translate insights into actionable strategies
- Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines
- Exceptional attention to detail and multitasking abilities
- Proficiency in digital marketing platforms and tools including Google Analytics Google Ads ESPs social media platforms (Facebook Instagram TikTok) and associated planning and scheduling tools
- Strong written communication and copywriting skills with excellent grammar and attention to detail
- Positive entrepreneurial attitude with excellent interpersonal and team collaboration skills
- Self-motivated and proactive thriving in a fast-paced and evolving ecommerce environment
- Proficiency in Microsoft office (Excel Word PowerPoint Outlook) Adobe Creative Suite (Premiere Pro Photoshop Illustrator) and Canva
- Experience or interest in AI tools for marketing and content creation is a plus
- Local to the Dallas-Fort Worth area
Employee Benefits
- Medical Dental and Vision Benefits through BCBS
- Paid PTO and Company Holidays
- 401(k) Plan with a Company Match
- Employee Discount on Coverstore and Leatherology Merchandise
- Generous New Parent Leave Benefits
- Casual Dress Code
- Employee Team Building and Social Events
- Charitable Giving Company Match
- Employee Referral Bonus Program
About the Business
DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company It means working alongside a diverse team of creators marketers analysts developers designers and innovators. It means overseeing the complete end-to-end product lifecycle. With our headquarters in Carrollton Texas and a wholly owned manufacturing facility in Asia DC International is uniquely positioned to create a great customer experience from start to finish.
Since 2005 our mission has been simple: to bring customers products that matter. We do this by marrying timeless design innovative technology and an unwavering commitment to quality. Over the last 15 years we have grown from a small family business into one of the industrys leaders in product excellence and superior service. Despite our success we never forget our humble beginnings and the customer-first values upon which we were founded.
DC International Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race color national origin sex religion age or disability in employment or the provision of services.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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