Graphic Designer, Reynolda House and Reynolda Gardens

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Job Description Summary

Reynoldas part-time Graphic Designer leads the graphic implementation of the Reynolda brand through effective print and digital design and creative communications for both Reynolda House and Reynolda Gardens. This role delivers creative products as it relates to both internal and external communications. This includes design art direction illustration print-and-digital file preparation creative presentations and marketing and advertising. This role will also work alongside Reynoldas digital content manager to create design elements that support and enhance the brand presence across social media platforms.

Reporting to the Director of Marketing and Communications the designer is a highly organized and communicative self-starter who thrives in a culture that is creative fast-paced and team-oriented. This position has the opportunity to contribute to innovative marketing and communications strategies on a team that values experimentation using data-driven decisions

Job Description

Essential Functions:

• Leads the development design and execution of visual concepts in a variety of paid and owned mediums ensuring that project goals timelines and brand standards are met. All design work should reflect best practices for accessibility unless directed otherwise. Projects include but are not limited to:

  • Fundraising and membership materials (invitations direct mail pieces).

  • Promotional pieces for the brand events exhibitions retail store and seasonal or targeted campaigns (brochures posters flyers postcards rack cards).

  • Exhibition graphics and labels.

  • Visitor guides and maps.

  • Seasonal publication sent to Reynolda supporters (biennial)s.

  • Internal and external print and digital signage.

  • Interpretation materials.

  • Advertisements (print/digital ads billboards street banners etc.).

  • Owned content (social media website and email graphics).

• Collaborates and consistently communicates with project stakeholders during the development and execution of the creative process to ensure that projects are executed in a way that meets strategic goals and objectives.

• Tracks assigned work in ClickUp project management system.

Other Functions:

• Uses data to inform decisions about design.

• Fosters brand ambassadors across the estate through the creation of templates sharing of brand guidelines and design support.

• Assists Director of Marketing and Communications and Digital Content Manager with other duties as needed.

Required Education Knowledge Skills Abilities:

• Bachelors degree in a related field plus three to five years of experience in and familiarity with graphic design layout digital communications and marketing or equivalent education and related training.

• Proficient in Adobe Creative Suite products; more specifically Photoshop InDesign and Illustrator.

• Understanding of print production and final file output with ability to coordinate projects with printers and print reps.

• Experience designing branded print collateral print and digital advertisements publications and e-mail and social media graphics.

• Extremely detail-oriented with strong ability to organize workflow and coordinate multiple concurrent activities in a high-volume environment including the ability to set and meet realistic project timelines.

• Proficiency in executing the visual identity of a brand.

• Ability to work successfully in a team environment.

• Ability to adapt to new software and propose new solutions.

• Ability to travel locally as needed to complete signage and print production tasks and meet with vendors.

• Ability to work onsite at Reynolda three days a week.

• Creative decision-making skills; research analytical and critical thinking skills.

• Valid driver license with good driving record; must be insurable.

Preferred Education Knowledge Skills Abilities:

• Experience shooting and editing still photography and video.

• Familiar with Google Apps Wordpress or other CMS and Constant Contact or other CRM.

• Familiar with project management systems such as ClickUp.

Accountabilities

• Responsible for own work.

Additional Job Description

About Reynolda: Reynolda is set on 170 acres in Winston-Salem N.C. and comprises Reynolda House Museum of American Art Reynolda Gardens and Reynolda Village Shops and Restaurants. The Museum presents a renowned art collection in a historic and incomparable setting: the original 1917 interiors of Katharine and R. J. Reynoldss 34000-square-foot home. Its collection is a chronology of American art and featured exhibitions are offered in the Museums Babcock Wing Gallery and historic house bedrooms. The Gardens serve as a 134-acre outdoor horticultural oasis open to the public year-round complete with colorful formal gardens nature trails and a greenhouse. In the Village the estates historic buildings are now home to a vibrant mix of boutiques restaurants shops and services. Learn more at and use the free mobile app Reynolda Revealed to self-tour the estate.
To help provide a safe learning and living community Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment. Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Time Type Requirement

Part time

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race color religion national origin sex age sexual orientation gender identity and expression genetic information disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process please contact or .