Vice President, Digital Marketing & Paid Media
Vice President, Digital Marketing & Paid Media
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Job Description
Job Details
Description
Who We Are
Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates the nations largest Pilates brand; CycleBar the nations largest indoor cycling brand; StretchLab a concept offering one-on-one and group stretching services; YogaSix the largest franchised yoga brand; Pure Barre a total body workout that uses the ballet barre to perform small isometric movements; Rumble a boxing-inspired full-body workout; BFT a functional training and strength-based fitness program; and Lindora a metabolic health brand. Through the Companys eight brands and the On-Demand virtual platform XPLUS Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.
Position Overview
The Vice President of Digital Marketing and Paid Media is responsible for developing executing and optimizing integrated digital marketing and media strategies to drive business growth brand visibility and customer engagement. This role oversees agency management leads performance marketing initiatives and ensures all paid media campaigns-particularly digital-are optimized for measurable success. The VP will also own the digital ecosystem including app website loyalty program and CRM to deliver seamless data-driven customer experiences and maximize ROI across the marketing funnel. The ideal candidate brings deep expertise in both awareness and conversion-driven campaigns a robust understanding of paid digital media channels and a proven track record of delivering measurable results in a fast-paced environment.
Responsibilities
- Lead the development and execution of integrated media and digital marketing strategies across all channels with a deep understanding of digital (including programmatic display paid social CTV OTT and emerging platforms).
- Oversee the digital customer experience across the companys owned digital channels including app and website ensuring alignment with brand objectives and optimal user journeys.
- Drive the strategy implementation and ongoing optimization of the loyalty program leveraging data and insights to increase customer retention and lifetime value.
- Map & understand the consumer path to purchase which includes owning the CRM strategy and execution including segmentation lifecycle marketing personalization and automated campaigns to nurture leads and deepen customer relationships.
- Manage relationships with external agencies ensuring alignment with KPIs and maximizing ROI.
- Oversee performance marketing including paid search paid social programmatic and affiliate marketing with a focus on maximizing conversion revenue and customer acquisition.
- Collaborate with product technology and creative teams to ensure the app website and digital campaigns deliver cohesive and effective brand experiences.
- Review analyze and report on digital and media metrics and KPIs providing actionable insights and recommendations for continuous improvement.
- Stay abreast of industry trends emerging platforms and best practices across digital marketing CRM loyalty and paid media to maintain a competitive edge.
- Manage media and digital marketing budgets ensuring efficient allocation of resources and adherence to financial targets.
- Lead the planning execution and optimization of integrated campaigns across digital channels with a strong emphasis on conversion-focused and data-driven strategies.
- Manage and mentor team.
Pay Range: $180000- $250000
Benefits:
- Medical Dental and Vision benefits
- This role is eligible for a monthly cell phone allowance
- Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
- Complimentary corporate memberships to XPLUS and XPASS
- Discounts on retail brand merchandise- up to 30% off wholesale price
- On-site gym
- On Campus Amenities: Reborn Coffee Shop Hangar 24 Mini Putting Green Basketball Court Bird Sanctuary Car Washing Services (M/W) Dry Cleaning Services
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Qualifications
Qualifications
- Bachelors degree in marketing business or a related field.
- 12 years of experience in digital marketing media planning/buying and/or performance marketing with at least 5 years in a leadership role particularly in digital marketing.
- Demonstrated experience managing and optimizing digital platforms including websites mobile apps loyalty programs and CRM systems.
- Strong analytical skills with experience in media measurement attribution customer segmentation and data-driven decision making.
- Advanced knowledge of paid media (including Google and Meta) digital marketing tech stacks and a strategic mindset for media mix planning tailored to brand objectives and audience insights.
- Proven success in developing and scaling CRM and loyalty initiatives that drive customer engagement and revenue growth.
- Exceptional leadership communication and interpersonal skills.
- Proven ability to thrive in a dynamic fast-paced environment and manage multiple priorities.
- Experience as a media agency or in-house digital marketing/media leader with a track record of leading digital campaigns and delivering measurable results in conversion and revenue growth.
Required Experience:
Chief
Employment Type
Full-Time
