Director, Performance & Digital Marketing

Please Note: This opportunity is based at Guardant Healths U.S headquarters in Palo Alto California and is considered Hybrid Work Model-eligible.  While applicants open to relocation may be considered this is not a fully-remote opportunity.   

Key Responsibilities

Performance Marketing & Media Strategy

Own and optimize paid media investments across Consumer and HCP audiences including programmatic search social endemic TV local and emerging channels.

Partner with Consumer and HCP Marketing leads to translate strategic priorities into integrated performance-driven media plans.

Manage media agencies to ensure campaigns deliver against ROI and KPI targets with an emphasis on speed to market testing and optimization.

Incorporate data-informed advanced targeting segmentation and personalization strategies leveraging AI and marketing automation.

Monitor competitive media trends and adapt Shields media mix to maintain a leadership position.

Digital Marketing 

Lead website strategy optimization and conversions to drive both consumer and HCP actions.

Oversee CRM and marketing automation programs to nurture leads enable segmentation/personalization and integrate seamlessly with sales and CX systems.

Own paid and organic social media strategy and management ensuring alignment with brand voice HCP and consumer strategies regulatory requirements and performance goals.

Partner closely with Customer Experience and Product to ensure one unified and seamless digital experience for prospects and customers.

Technology AI & Analytics Partnership

Oversee digital agencies and marketing technology stack (CRM automation web analytics content management personalization tools etc.) and ensure integration across channels.

Partner with the Analytics team to establish KPIs reporting frameworks and attribution models.

Champion AI-driven marketing initiatives including predictive targeting personalized content creation and delivery and automated optimization.

Leadership & Collaboration

Lead coach and inspire a high-performing performance and digital marketing team.

Foster a fast-paced positive collaborative culture that thrives on learning growth and delivering results.

Build strong cross-functional relationships with Consumer Marketing HCP Marketing Growth & Activations Analytics Customer Experience Product Sales Communications Medical and Compliance teams.

Qualifications :

Bachelors degree in Marketing Business Communications or related field; advanced degree preferred.

12 years in performance marketing digital marketing and/or media strategy ideally within healthcare diagnostics medical device pharmaceutical biotechnology or other regulated industries.

Proven track record managing multi-million-dollar media budgets with measurable ROI.

Deep expertise in paid media digital channel management and marketing technology.

Strong experience managing websites conversion optimization SEO and CRM/marketing automation platforms.

Understanding of HIPAA FDA and FTC compliance in marketing.

Demonstrated ability to operate with speed urgency and adaptability in a high-growth fast-changing environment.

Highly collaborative with a growth mindset and comfort with ambiguity.

Success Profile

Increased ROI efficiency and reach across all paid media channels.

A high-performing pre-test experiencefor both consumer and HCP audiencesthat seamlessly weaves into the entire customer journey.

Best-in-class integration of marketing technology and AI to drive personalization and performance.

Strong collaborative partnerships across Shields commercial team.

A high-performing motivated team that thrives in a fast-paced results-driven culture.

Additional Information :

Hybrid Work Model: At Guardant Health we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays Tuesdays and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.

The US base salary range for this full-time position is $171360 to $235620. The range does not include benefits and if applicable bonus commission or equity. The range displayed reflects the minimum and maximum target for new hire salaries across all US locations for the posted role with the exception of any locations specifically referenced below (if any).

For positions based in Palo Alto CA or Redwood City CA the base salary range for this full-time position is $201600 to $277200. The range does not include benefits and if applicable bonus commission or equity.

Within the range individual pay is determined by work location and additional factors including but not limited to job-related skills experience and relevant education or training. If you are selected to move forward the recruiting team will provide details specific to the factors above.

Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however there may be exposure to high noise levels fumes and biohazard material in the laboratory environment. Ability to sit for extended periods of time.

Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities long-term conditions mental health conditions or sincerely held religious beliefs. If you need support please reach out to 

Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation