Marketing Manager

A little about us:

The Lieber Institute for Brain Development (LIBD) was established in 2010 to plot a new course in biomedical research that would change the lives of individuals affected with developmental brain disorders. We are one of the only research institutions in the world focused specifically on understanding how genes and the environment influence the way our brains develop that lead to conditions such as schizophrenia autism bipolar disorder and related developmental brain disorders. Through our cutting-edge research answers are emerging and being translated into a robust pipeline of new drugs in development. And by focusing on genes and their dynamic interplay with the environment we are getting even closer to the holy grail in medical research the discovery of strategies for primary prevention.

We are a group of dedicated multidisciplinary and optimistic researchers working at the cutting edge of science utilizing state-of-the-art tools to unlock the mystery of the brain and transform the way we approach the development of new treatments and ultimately cures. LIBD is an independent 501(c)(3) medical research institute located in the Bioscience Park on the campus of the Johns Hopkins School of Medicine and Hospital in Baltimore MD.

Job Summary:

The Lieber Institute is seeking a hands-on tech-savvy Marketing Manager to help implement and evolve our growing marketing and communications program. This mid-level role is perfect for a creative and resourceful marketer with a few years of professional experience who is ready to manage a broad portfolio from digital strategy and content creation to public relations and events.

You will collaborate across departments from scientific labs to fundraising and leadership and play a key role in advancing the Institutes mission through compelling storytelling community engagement and smart use of digital tools. You should be comfortable translating complex concepts into content that is engaging and relatable.

We are particularly focused on finding creative ways to trigger and deepen engagement with our primary audiences including brain donor families research supporters investors and the broader community impacted by the diseases we are working to prevent and cure.

Primary Job Responsibilities:

The position responsibilities include but are not limited to the following:

Digital Marketing & Content Creation

-Manage and maintain the Institutes website and social media content in coordination with external partners.

-Serve as point of contact for outsourced social media partner and write proof design and schedule social media posts and digital marketing campaigns.

-Draft engaging content such as articles blog posts email newsletters news updates podcasts videos and other marketing collateral.

-Collaborate with fundraising staff to develop donor-focused communications and materials.

Supporter Engagement

-Use creative strategies to connect with brain donor families supporters followers and community members.

-Review messaging and campaigns with an eye toward deepening long-term engagement with the Institute its labs and researchers.

Public Relations

-Support the development of a speakers bureau to promote Lieber experts to external organizations events and media.

-Draft and distribute press releases media advisories and story pitches.

-Help manage relationships with media contacts and track coverage.

-Assist with logistics for interviews media requests and leadership communications.

Website & Analytics

-Manage ongoing content updates and work on site improvements using platforms like WordPress and Elementor.

-Monitor website and social media performance using Google Analytics and other tools; share actionable insights.

-Help manage Google Ads campaigns and optimize for SEO and user engagement.

Campaign & Event Support

-Assist in promoting and executing events such as webinars research briefings and fundraising campaigns.

-Coordinate production of supporting materials including flyers videos and presentations.

-Help with audience segmentation outreach strategy and post-campaign analysis.

Internal Coordination

-Collaborate with scientists development staff and leadership to align messaging and priorities.

-Manage marketing calendars timelines and asset libraries.

-Help maintain brand standards and ensure visual and messaging consistency across all platforms.

*This position description is intended to serve as a summary of the general purpose and essential functions of this position. It may change as circumstances warrant and may include other duties as deemed necessary by management.

Minimum Qualifications:

• Bachelors degree in Marketing Communications Journalism or a related field.
• Minimum of 2 years experience in marketing communications or a related field.
• A Masters degree can substitute for some years of experience.

*Applicants must currently be authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.

Special Knowledge Skills and Abilities:

-Strong writing and editing skills; ability to distill complex topics into accessible and engaging content.

-Experience managing websites (WordPress Elementor or similar CMS) and social media accounts.

-Familiarity with digital tools such as Canva Mailchimp/Constant Contact Google Analytics and Adobe Creative Suite (bonus).

-Comfortable using project management platforms and collaborative tools (e.g. Teams Google Workspace).

-Strong organizational and multitasking skills with the ability to manage multiple deadlines independently.

-A passion for science mental health and nonprofit mission-driven work.

-Experience or willingness to learn basic video and audio editing for podcast and video content.

-Able to work effectively and efficiently toward goals in a diverse and dynamic environment with multiple and changing demands

-Ability to develop manage and track relevant performance measures. Strong time management skills including being able to work with tight deadlines.

-Ability to effectively and professionally communicate with all departments and all levels of personnel

-Fluency in written and spoken English is required

Physical Requirements:

-Remaining in a seated or standing position for extended periods of time;

-Reaching and grasping to manipulate objects with fingers for example using a keyboard;

-Communication skills using the spoken and written word;

-Prolonged ability to view computer screen paper reports/documents charts and results;

-Having the ability to receive detailed information through oral communications;

-Mobility including the ability to move materials weighing up to several pounds (such as small office furnishings reams of paper a laptop computer or files);

-All other physical demands in a standard office environment.

** If accommodations are needed due to pregnancy or a disability please contact

Compensation

Candidates are hired within the starting salary range for the position which is the lower portion of the overall range. The starting salary range for this position is $65000 $85000 with opportunities for employee growth over time. Placement in the starting range is based on job-related skills and experience as evaluated throughout the interview process.

Benefits

The Lieber Institute for Brain Development offers a competitive comprehensive benefits package to help us attract and retain the best talent. Please visit for more information.

EEOC Statement: At the Lieber Institute we are committed to a work environment of mutual respect where employment decisions are based on merit. As an equal opportunity employer the Lieber Institute does not discriminate in employment opportunities on the basis of race color religion color sex gender identity/expression sexual orientation pregnancy marital status age national origin or ancestry citizenship disability (physical or mental) genetic information military service or other non-merit based factors protected by state or federal law or local ordinance with regard to any position or employment for which the applicant or employee is qualified.

LIEBER INSTITUTE FOR BRAIN DEVELOPMENTS COMMITMENT TO DIVERSITY EQUITY AND INCLUSION

The Lieber Institute for Brain Development is a transparent and collaborative community working to produce unique and imaginative patient-oriented solutions to developmental neuropsychiatric disorders. It is committed to integrating scientists from diverse disciplines cultures and countries into a research team that draws upon the best of its staff. The Institute is historicit is defining a unique model for ground-breaking science. It values translational science that revolutionizes the field and improves the quality of life for those affected by mental illness. The Institute provides an environment that fosters independent growth through mentorship and a supportive collegial community. Diverse minds ideas and talent are needed to support LIBDs mission. Fresh innovative ideas and perspectives are a competitive necessity in an increasingly diverse and global marketplace. The success of the Institutes mission depends upon leveraging a diversity of talent.

The Institutes commitment to diversity goes beyond compliance with laws and regulations that promote equal employment opportunity prohibit discrimination and harassment and support minority and woman owned businesses. To realize the advantages of its diversity it is necessary to work effectively together even when differences challenge us to consider ideas and methods that seem impractical or make us feel uncomfortable.

The Lieber Institute for Brain Development demonstrates its commitment to diversity by:

• Including others: Talent is not limited to those with a narrow set of industry and academic credentials. The Institute is committed to building diverse teams inviting others to share their perspectives seeking out a diversity of input when making decisions questioning traditional thinking and promoting continuous learning and development.
• Respecting one another: The Institute is committed to listening carefully to others seeking consensus engaging in active and constructive debate thoughtfully challenging one another and providing constructive feedback.
• Building trust: The Institute is committed to sharing information and resources depending on one another to get things done keeping promises and conveying high integrity in all actions.