Media Planner - Portfolio, Global Media (F/H/NB)
Media Planner - Portfolio, Global Media (F/H/NB)
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Job Description
You will be responsible for audience planning and media strategy across several products within our E-commerce activation:
Develop the annual media strategy for a platform in close collaboration with our media partners (e.g. Google Twitter Meta Snapchat TikTok Twitch Xbox PlayStation) the Channel Management team and the D2P/Partner team. The strategy includes: media objectives budget allocation by key moment media mix by channel message orchestration strategic pillars etc.
Collaborate with media partners the Audience & Data teams and Marketing teams to define audience segmentation activation strategies and performance indicators.
Ahead of key communication beats co-develop with the Channel Management team detailed digital media plans (flighting asset selection placement strategy by channel etc.) supported by a clear reporting and KPI tracking framework.
Analyze campaign performance with the goal of continuously optimizing our media plans.
Present strategies and results (monthly reports) to D2P teams partner marketing teams and management.
You will lead digital media campaigns from planning to execution:
Work closely with internal teams (Channel Management) and external partners (agencies handling YouTube and programmatic buying) to build media plans aligned with D2P/Partner goals and activate multi-channel digital campaigns.
Coordinate with marketing teams to ensure timely delivery of the most relevant creative assets and formats aligned with campaign objectives.
Provide regular performance updates on live campaigns collaborating with Channel Management and Data Ops teams to optimize media KPIs.
Ensure accurate budget tracking using media planning and financial tools offering full visibility to partners and management throughout the year.
You will contribute to strengthening expertise and innovation within the media planning team:
Actively adopt and contribute to team processes by sharing ideas and continuously improving planning and reporting tools.
Collaborate closely with Brand Media Planners Ubisoft expert teams (Analytics Data Console Experts Content Creators AdTech etc.) and external partners to enrich media strategies and ways of working.
Stay up to date with market innovations and define media testing opportunities (new formats emerging channels AI integration etc.) as part of a continuous test-and-learn approach.
Monitor local media trends to boost campaign effectiveness.
Stay informed on the evolving AdTech landscape: tracking cookies CMPs media attribution conversion APIs etc.
Qualifications :
Proven experience in a similar role with international scope in paid media for an advertiser or within the broader field of digital marketing.
Ability to manage multiple projects simultaneously and to work proactively. Comfortable working cross-functionally in an international organization.
Strong communication and presentation skills with proficiency in PowerPoint.
Highly rigorous and comfortable working with data. Proficiency in Excel (including pivot tables) is essential.
Solid understanding of online marketing mechanisms (especially acquisition) and digital advertising best practices. Experience running large-scale multi-platform campaigns (DV360 Google Ads Meta Twitter Snapchat TikTok etc.).
A passion for video games and the entertainment industry is a definite plus enabling you to provide insightful analysis and recommendations.
Naturally curious and up to date with the latest trends in digital marketing CRM and social media.
Fluent in English.
Additional Information :
Recruitment process
30 minutes : phone call with a Recruiter
60 minutes : interview with the Manager of the role
60 minutes : interview with the Director of the team
30 minutes : phone call with the Senior Director of the Global Media
Ubisofts perks
Profit Sharing yearly company saving plan. 25 paid time off 12 additional paid days off. 50% of your Navigo pass is paid by the company lunch vouchers (9/day) healthcare for you and your family and lots of Ubisoft additional perks.
Our brand new office is located in Saint Mand (Metro line 1 Saint Mand station). Gym available in the building.
Additional information
- Location: Saint-Mand France
- Duration of work: Full-time
- Remote or on-site: Flexible working organization to be discussed with the manager of the role in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mand office.
Ubisoft offers the same job opportunities to all without any distinction of gender ethnicity religion sexual orientation social status disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
