Senior Retention Marketing Manager
Senior Retention Marketing Manager
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$ 135 - 150
1 Vacancy
Job Description
About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients its a daily routine that nourishes your skin barrier over time.
rhode is a skincare brand built around intentional routines barrier-first formulas and a deep connection to our community. Were looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase.
As Sr. Retention Marketing Manager youll lead our CRM and lifecycle marketing programsfrom email and SMS to loyalty and subscription. Youll be at the center of how we increase repeat purchase deepen brand love and build long-term customer value.
What Youll Do
- Own our retention strategy across email SMS and emerging CRM channels
- Build and optimize journeys and automationsfrom lead gen and welcome to replenishment and win-back
- Manage campaign planning QA segmentation and A/B testing across Klaviyo and Postscript
- Partner with creative ecommerce and product teams to brief and deploy personalized performance-aligned messaging
- Launch and lead loyalty and subscription programsowning strategy execution and reporting
- Analyze CRM and retention performance across KPIs like repeat rate churn and customer cohorts
- Maintain data integrity and ensure compliance across Shopify Klaviyo Postscript and additional tools
What Youll Bring
- 6 years in retention or lifecycle marketingDTC or beauty industry experience preferred
- Deep knowledge of Klaviyo Postscript Shopify and loyalty/subscription tools like Recharge or Loyalty Lion
- Experience launching or scaling loyalty or subscription programs
- Strong analytical skills and comfort working with CRM dashboards test plans and customer data
- A creative eye with proficiency in Figmaable to collaborate effectively on design and copy
- Exceptional attention to detail and project management skills
- Self-starter who thrives in a fast-moving collaborative environment
Why rhode
This role is central to building deeper more meaningful connections with our community. If youre passionate about customer experience and excited to own retention from end to endwed love to hear from you.
- Location: Hybrid Los Angeles CA
- Reports to: VP Ecommerce
- Compensation: $135K$150K bonus
rhode an equal opportunity employer is committed to equal opportunity for all employees and applicants. The Company recruits hires trains promotes pays and administers all personnel actions without regard to race color religion creed sex gender national origin age mental or physical disability ancestry medical condition marital status military or veteran status citizenship status sexual orientation genetic information reproductive health decision making or any other status protected by applicable law. The Company also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact People & Culture () to request that accommodation.
Required Experience:
Manager
Employment Type
Full Time
