Global Lifecycle Marketing Manager, Loans

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The Role

Were looking for a creative and data-driven leader to join Square as a Global Lifecycle Marketing Manager working with Square Loans Squares flagship lending product that has now expanded into Australia Canada Japan and the UK. The Lifecycle Manager will lead the strategy and monitoring of our Lifecycle channels to increase growth for Square Loans across all markets. You will partner across departments including product product marketing engineering data science marketing operations and creative to improve growth for Square Loans. The Lifecycle Manager will have an emphasis on analyzing our marketing and product funnels and creating an experimentation strategy to systematically improve performance across channels across all markets. You will also oversee execution and optimization of campaigns across email in-product and offline channels.

You will:

Lead the brainstorming and execution of actionable strategies and campaigns that increase growth for our Square Loans business across the all markets (primarily the US and scaling them to international markets when it makes sense) partnering with product product marketing engineering data creative copy channel managers and marketing operations (by defining campaign requirements)

Set ambitious growth and retention targets and develop quarterly growth strategies to meet them

Analyze campaign data to identify and recommend new market segments and target audiences

Have a holistic understanding of the entire funnel and extract insights from data and convert ideas into actionable strategies to expand Loans business

Work with product managers product marketers engineers and the entire Loans team to drive product growth

Develop a cross-channel demand generation strategy including audience segmentation lead nurturing marketing automation and optimization

Create data-driven hypotheses for improving marketing performance design and build A/B and multivariate tests and apply knowledge of basic statistics (e.g. sample size significance) to separate signal from noise

Increase overall growth strategy from forecasting and planningto resource allocation

prioritization campaign execution optimization and reporting

Analyze findings report on KPIs and present recommendations to a broader group of

stakeholders and leadership week over week to drive visibility around incremental funnel optimizations

You Have:

Bachelors degree required

5 years of professional experience

3 years in growth product consulting banking or other analytical roles

Comfort leading initiatives in a fast-paced entrepreneurial start-up environment

Demonstrated tactical excellence in lifecycle or email marketing

Excellent analytical skills with multivariate testing and marketing attribution experience

Experience developing lifecycle marketing programs / CRM / engagement marketing programsthrough email push notifications sms and/or in-app marketing

Demonstrated track-record developing and executing A/B tests analyzing and translating data intobusiness and consumer insights

Experience with SQL is a huge plus (or willingness to learn SQL)

Experience with Excel required

Excellent verbal written communication and presentation skills ability to organize information in ahigh level way to communicate key points to stakeholders and leadership

Experience with Iterable and Optimizely

You are:

Passionate about Squares mission to expand access to capital to more businesses of all sizes

A highly motivated and resourceful self-starter excited about the opportunity to own Square

Loans performance funnel and infuse a growth mindset into the teams day-to-day operations

An analytical thinker and clear communicator with the ability to pull campaign performance data and distill into meaningful business insights and present it to senior leadership

Able to craft recommendations with conviction with the ability to revise your original line of thinking based upon new information

A problem solver who excels (and enjoys!) digging into the root causes of performance trends

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.