Position: Brand Manager
Location: Mumbai Bhandup area
Experience: 7-12 years
Industry preferred: Architecture Interior Design Building Material
About the Employer:
A leading player in its product category specializing in providing luxurious innovative and high-quality materials to architectural firms and interior design professionals. The company is commitment to excellence combined with a rich heritage has made them a recognized name in the world of architecture and design.
Position Overview:
We are seeking a highly skilled and creative Brand Manager with 7 to 12 years of experience particularly in the fields of architecture design and luxury marketing. The Brand Manager will play a key role in shaping and elevating Companys brand image and presence within the architectural and design industry. The ideal candidate will possess extensive experience in creative marketing and branding with a passion for architecture and design.
Key Responsibilities:
- Brand Strategy & Development: Lead the development and of brand strategies ensuring alignment with the company s values mission and long-term business goals. Develop and manage brand positioning messaging and marketing communications for the Company.
- Creative Marketing Campaigns: Conceptualize and implement innovative marketing campaigns both digital and traditional to drive brand awareness and engagement with key target audiences including architectural firms designers and luxury clientele.
- Content Creation: Oversee content creation for multiple platforms ensuring that all materials (digital print social media) reflect the premium quality and aesthetics of the brand guide.
- Market Research & Analysis: Conduct market research to analyze trends in the architectural and luxury design markets identifying opportunities for growth partnerships and brand differentiation.
- Collaboration with Design Teams: Work closely with the design and product teams to ensure that brand identity is consistently reflected across all product lines and materials enhancing the overall customer experience.
- Brand Partnerships & Relations: Cultivate and maintain strong relationships with industry influencers architects interior designers and key stakeholders in the architectural and design space.
- Event Management: Plan and oversee participation in industry events exhibitions and networking opportunities to elevate brand presence and showcase the company s products.
- Brand Monitoring & Reporting: Track brand performance and KPIs analyzing the effectiveness of marketing efforts and adjusting strategies as needed to maximize impact.
- Go to Market: Develop and oversee marketing strategies
- Brand Architecture: Manage and define the structure and growth of the company s brand architecture.
- Coordination with Agencies: Work closely with external agencies for marketing advertising and PR activities to ensure brand consistency.
- Marketing Budget: Manage and allocate the marketing budget effectively to achieve company goals.
Qualifications:
- Bachelors or Masters degree in Marketing Business Administration or related fields.
- 7-12 years of experience in brand management marketing and creative strategy preferably in the architecture luxury or design industries.
- Proven experience working with architectural firms or similar sectors with a deep understanding of the market.
- Strong creative skills with a portfolio showcasing innovative marketing campaigns and branding efforts.
- Excellent communication interpersonal and leadership skills.
- Strong analytical abilities and experience in brand performance analysis and reporting.
- Ability to thrive in a collaborative fast-paced environment while maintaining attention to detail and brand consistency.
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