What you will do in this role:
- Develop and execute inbound marketing strategies for generating nurturing and converting leads throughout the sales funnel;
- Plan and implement email marketing campaigns including one-shots and automated nurturing flows with lead scoring;
- Manage campaigns through various channels such as WhatsApp banners pop-ups and specific actions for event leads;
- Create and review high-performance content with a focus on persuasive copywriting and conversions;
- Analyze funnel metrics optimize conversion rates and identify areas for improvement at all stages of the customer journey;
- Use tools such as HubSpot for marketing automation ensuring process efficiency and organization;
- Collaborate with cross-functional teams and international stakeholders.
Qualifications :
What makes you a strong fit:
- Fluent Spanish Portuguese and conversational English given the interaction with international stakeholders and content generation.
- Advanced experience with HubSpot (mandatory);
- In-depth knowledge of email marketing including Automation Segmentation and Result analysis;
- Experience conducting Sales Funnel Analysis and conversion rate optimization;
- A Data-driven profile with strong analytical skills and a focus on results;
- A track record in Content Production and Copywriting for conversion;
- Autonomy adaptability and ability to manage your time without leaving curiosity or your creativity aside.
Informaes adicionais :
Our benefits
- Working hours are from Monday to Friday from 9 am to 6 pm;
- We have compensatory time off (Banco de Horas);
- Food/Market Voucher;
- Medical Dental and Group Life Insurance;
- Pet Plan;
- iFeel app for emotional comfort;
- Gympass for you and up to 3 people!
- Creditas: Payroll loan services eligible after 6 months of employment;
- Stock Options - eligible after 6 months of employment (5 years grace period) -
- Birthday Day Off;
- Daycare Assistance;
- Partnership Club with discounts ranging from teaching institutions such as colleges and language learning services;
- Referral Program offers up to R$600 per person who stays with us for more than 6 months;
- Leave of Absence/Time-off: in the event of the passing of loved ones we offer 10 days off; if your pet passes away we offer 2 days. Got married 7 days of rest! Did the baby arrive We offer 30 days for Dads and 6 months for Moms;
Remote Work :
Yes
Employment Type :
Full-time