Senior Social Media Manager
Senior Social Media Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Category-defining -defining work.
Lots of tech companies disrupt. But many fail when they try to scale. Were different. CockroachDB makes it easier for companies to build and scale apps. This is how and why were helping some of the most innovative companies on the planet. We tackle problems head-on and focus on solutions that create lasting impact.
Because when our customers win we all win.
The Role
Were looking for a Senior Social Media Manager to own and evolve our brand presence across key organic social platformsincluding LinkedIn YouTube Reddit and X. This strategic role reports directly to Yanina Erman Senior Director of Corporate Marketing and is critical in amplifying the reach voice and influence of Cockroach Labs and its executive team. The ideal candidate will work in a hybrid capacity from the NYC office 3 days per week.
Youll be charged with partnering cross functionally on crafting a thought leadership engine building a robust vertical video program and engaging technical and business audiences with content that educates inspires and activates. Youll also partner across corporate marketing content comms product marketing and events to ensure our social strategy ladders up to GTM priorities and brand goals.
This is a unique opportunity to shape how a fast-scaling infrastructure company shows up across socialand to bring the story of resilience distributed architecture and cloud modernization to life in bold human and creative ways.
You Will
- Own and elevate the companys organic social strategy with a primary focus on LinkedIn YouTube X (Twitter) and Redditgrowing awareness engagement and share of voice.
- Build a strategic thought leadership and amplification plan for our CEO and executive team working closely to source write and publish LinkedIn content that builds credibility and provokes conversation.
- Design and launch recurring social-first video seriesfrom man on the street industry perspectives to vertical-specific thought leadership (e.g. financial services gaming)with scalable formats for YouTube Shorts and LinkedIn.
- Amplify key brand moments and earned media including press coverage analyst insights and high-performing blog content transforming them into scroll-stopping formats.
- Support content from owned events like RoachFest and industry conferences by capturing social-ready footage packaging key takeaways and driving real-time conversation.
- Activate and scale employee advocacy across LinkedIn through strategic campaigns templates Slack nudges and culture-driven content.
- Monitor performance trends and experimentsstaying ahead of platform changes and adapting content strategies to increase resonance and reach.
- Partner cross-functionally with product marketing comms content brand design and sales to ensure alignment on campaigns messaging and goals.
The Expectations
- By 30 days: Youll immerse in our brand product and voiceand conduct a deep audit of our social ecosystem analytics and performance benchmarks.
- By 60 days: Youll be driving channel strategy and ideation for new video series and thought leadership programsand collaborating across teams on content calendars and executive amplification.
- By 90 days: Youll launch your first integrated campaign (e.g. the State of Resilience Report) across LinkedIn and YouTubeand introduce a new data-informed social series optimized for engagement shareability and LLM discoverability.
You Have
- 57 years of experience in social media management with strong B2B tech chopsideally in enterprise software cloud infrastructure or developer platforms.
- Demonstrated success leading social strategy launching creative campaigns and building brand affinity across LinkedIn YouTube and X.
- Excellent writing and storytelling skills with the ability to translate technical concepts into clear engaging and compelling social content.
- A strong grasp of video content vertical video formats and short-form storytelling on social platformsplus hands-on experience with video ideation production coordination or UGC-style content.
- A deep understanding of executive brand-building on LinkedInand experience drafting content or managing social presence for senior leaders.
- A creative and collaborative mindsetready to roll up your sleeves experiment and scale what works.
- A passion for humanizing B2B brands and standing out in a crowded feed.
Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process please email us at .
Cockroach Labs has a hybrid work model with Roachers that are local to one of our offices coming in on Mondays Tuesdays and Thursdays and working flexibly the rest of the week. While weve learned valuable lessons working remotely nothing can replace the connection creativity and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.
Benefits
- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Retirement Benefits
- Mental Wellbeing Benefits
- And more!
The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs Total Rewards package which also includes for each employee: stock options medical insurance vision insurance dental insurance life and disability insurance funds towards professional development resources flexible paid time off 11 paid holidays a year 10 paid sick days a year paid parental leave a 401(k) plan and wellbeing benefits.
We set standard ranges for all U.S.-based roles based on function level and geographic location benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidates qualifications geographic location skills experience and competencies. In addition we are often open to a wide variety of profiles and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.
Salaries for candidates outside the U.S. will vary based on local compensation structures.
This position will remain posted until filled. Applicants should apply via our Careers Page.
Required Experience:
Manager
Employment Type
Full Time
